- Uncover meaningful insights about Pinterest users across Australia and New Zealand to unlock advertiser potential. - Built the back-end and front-end for an internationally used data dashboard that delivers on-demand insights to sellers.- Built logistic regression and random forest machine learning models with Python to understand advertiser attributes and the impact of each attribute on driving conversions. - Leverage first-party and third-party data sources to translate data… Show more - Uncover meaningful insights about Pinterest users across Australia and New Zealand to unlock advertiser potential. - Built the back-end and front-end for an internationally used data dashboard that delivers on-demand insights to sellers.- Built logistic regression and random forest machine learning models with Python to understand advertiser attributes and the impact of each attribute on driving conversions. - Leverage first-party and third-party data sources to translate data into insights-driven stories for various audiences (sales, marketing and industry clients).- Scale data processing needs- Technical skills: Python, SQL, Excel, Google Sheets, Power Query Show less

- Working on CommBank Yello, the first reward and recognition program of its kind for a bank.- Write decision logic to determine which relevant communications should be shown through CommBank's various channels.- Engaging relevant stakeholders to build the program's communications delivered through various channels incl. digital and non-digital channels. - Created SQL reporting code to track the program's communications and its effectiveness.- Perform deep dive analysis into… Show more - Working on CommBank Yello, the first reward and recognition program of its kind for a bank.- Write decision logic to determine which relevant communications should be shown through CommBank's various channels.- Engaging relevant stakeholders to build the program's communications delivered through various channels incl. digital and non-digital channels. - Created SQL reporting code to track the program's communications and its effectiveness.- Perform deep dive analysis into specific products, channels, and customer segments to diagnose problems, uncover insights and drive performance. - Held the role of Chief Experimentation Officer where I work with data science and marketing to design, implement and report on key statistical A/B tests that enhance performance. Show less