Aaron Tan Email & Phone Number

Los Angeles, CA, US

Playa Vista, California, United States

· Lead content strategy and distribution on Yahoo Fantasy social media channels, ensuring alignment with brand objectives and audience engagement goals· Launched Instagram and TikTok accounts, introducing specialized new content optimized for these platforms· Work cross-functionally across the Yahoo Sports ecosystem with business intelligence, sales.

Inglewood, California, United States

• Led social channels for NFL Fantasy, the largest fantasy football presence across all social media
• Developed and executed social strategy across Instagram, Twitter, TikTok, and Facebook
• Broke all-time records in terms of overall follower growth, impressions, and engagement by a significant margin in first year overseeing the accounts
• Collaborated cross-functionally with product marketing to plan and execute high-level marketing initiatives as well as NFL Network production to incorporate social content into shows with millions of viewers
• Established partnership and collaboration strategy with larger NFL social team to increase NFL Fantasy social visibility across league and all 32 NFL clubs
• Managed and mentored coordinator-level employee, providing clear direction to help encourage productivity and achieve marketing goals

Inglewood, California, United States

• Planned, created, and published content onto NFL Fantasy social channels, building graphics and writing copy
• Organized creation of sponsored NFL Fantasy social assets for brand partners and external stakeholders
• Analyzed social metrics utilizing Emplifi/Socialbakers to develop reports on brand KPIs
• Edited NFL highlight and reporter videos and uploaded them to NFL and NFL Fantasy apps

Culver City, California, United States

• Conceptualized and created content for NFL Fantasy and NFL Up, consistently reaching millions of users across both accounts
• Developed TikTok strategy for NFL Fantasy including competitive analysis, KPIs, market segmentation, and more in order to greenlight launch
• Analyzed audience insights and implemented them into content strategy
• Identified potential high-ceiling influencers for the league to partner with
• Prepared push notification copy for the 2021 NFL season in the NFL Fantasy app
• Assisted NFL Network talent with formulating content ideas to increase their personal brand awareness

• Led recruitment process and organized year-long plans to attract potential new members
• Orchestrated promotion process around recruitment extending beyond social media through various school platforms
• Coordinated outreach to potential new members in order to build interest and increase growth

• Managed organization's Instagram account with over 1000 followers
• Authored newsletter articles to update national organization on chapter operations
• Produced recruitment video going out to incoming freshmen and student body as a whole

• Coordinated outreach to charity organizations such as the Children’s Hospital of LA and other on-campus organizations
• Organized and set up philanthropy events on campus in order to raise funds for charity
• Publicized philanthropy events to majority of student body to increase ticket sales and funds

• Conducted in-depth research on the sponsorship and brand market within the sports industry
• Analyzed the advertising space through television and radio sports broadcasts
• Identified sponsorship needs for professional sports teams and brands

Los Angeles, California, United States

• Created weekly social media plans for teams' social channels
• Communicated with players and coaches to organize cohesive team accounts
• Researched college sports market trends to maximize production and bring in new fans

• Led fraternity’s marketing operations, including recruitment, social media presence, merchandising, and web design
• Supervised marketing team composed of directors and committee members to ensure that advertising goals were being sufficiently met
• Managed production of monthly multi-page digital newsletter which went out to chapter alumni and family members to keep them updated on fraternity operations

• Managed the chapter’s Instagram account to promote events, fundraisers, and overall fraternity growth
• Took pictures and videos at chapter events to distribute to the rest of the fraternity
• Coordinated organization of rush video and ensured deadlines were being met

• Assisted VP Marketing with preparing the Spring 2020 recruitment process
• Organized recruitment events throughout the entire rush process
• Actively communicated with potential new members to keep them updated on recruitment events

• Created and operated Instagram, Facebook, Twitter, and TikTok accounts for the company
• Launched Facebook advertising campaigns that reached 1.3 million users across 15 different countries
• Coordinated outreach to various YouTubers with large followings to advertise product

San Francisco Bay Area

• Marketed test preparation programs to high school students and parents, leading to most classes becoming fully booked
• Graded thousands of tests and quizzes in addition to setting up and cleaning classrooms every day
• Worked with students and parents to schedule classes and appointments as well as assisting them with personal conflicts

• Produced over 100 articles on game recaps, player analysis, game previews, draft strategies, trade strategies
• Consulted and profiled current and former 49ers players, and covered 49ers community involvement events/practices
• Garnered recognition from various professional sports journalists and professional athletes

• Created Instagram account for Xi Pledge Class and produced photo/video content on a daily basis
• Oversaw account operations and deliberated work amongst social media committee members
• Advertised fundraisers to the LMU community to ensure that financial goals were being met

• Branched out journalistic and reporting skills to college football
• Previewed season predictions, different positions, and compiled coach features
• Recapped and analyzed former USC players’ NFL performances

• Traveled to high school sports games around the Bay Area every week to report on games
• Consulted with numerous coaches and players and composed articles for every game
• Covered story on NBA superstar Aaron Gordon, game story on Pac-12 Championship, and more notable events

Master Of Science - Ms, Digital Media Management, 4.0

Bachelor Of Business Administration - Bba, Marketing, 3.94 Major Gpa, 3.82 Overall Gpa

Activities and Societies: Alpha Kappa Psi (Professional Business Fraternity), Delta Sigma Phi, Marketing SocietyMagna Cum Laude

Education record

Activities and Societies: The Charger Account (student-run newspaper), Speech and Debate, Future Business Leaders of America (FBLA), Key.