∙ Led the execution of successful search engine, social media, and email marketingcampaigns, resulting in 20% increase in website traffic∙ Deftly maximized budget resources to execute marketing initiatives, resulting in a 15%increase in brand awareness∙ Tracked and reported key performance indicators, providing insights andrecommendations to stakeholders∙ Utilized CRM (Hubspot) system to create and manage workflows which streamlinedcompany internal processes.∙ Redesigned website and updated content to enhance customer experience and improvewebsite performance∙ Developed and implemented brand guidelines outlining the visual and graphic styles to beused throughout the company which ensured consistent customer communication.

∙ Monthly contributor to the Shenandoah University School of Business newsletter∙ Developed game presentation on stadium Daktronics videoboard by utilizing Adobesoftware and applications (Photoshop, Premiere Pro, Audition, and After Effects)∙ Designed logos for use by all departments that adhere to Shenandoah University’sinstitutional brand strategy∙ Produced and edited the Athletic Department’s annual Day of Giving promotional video toencourage contributions to support facilities and student-athletes∙ Edited athletic highlight videos used across digital platforms and social media

∙ Set up entertainment for alumni reception area in events center∙ Directed traffic flow and stadium parking during football games∙ Performed in-person ticket sales during volleyball games∙ Supervised arena entry control points during basketball games

∙ Coordinated community outreach events to increase awareness of, engagement with, andsupport for nonprofit organizations while advancing their mission and fundraising goals∙ Hosted fundraising events to connect prospective donors with our charity partners,American Society for the Prevention of Cruelty to Animals (ASPCA) and Heifer International∙ Registered donors for recurring charitable contributions totaling over $1,000 per month

∙ Provided proper standards of hospitality during all customer interaction with guests onproperty and/or via telephone∙ Ensured all pending arrival information (i.e. check rates and prepared upcoming arrivalpackets with necessary materials and information)∙ Checked guests in and out, made room reservations, and performed front desk relatedfunctions∙ Ensured guest satisfaction by recording guest feedback; referred to managers asnecessary

∙ Updated logos and graphics that integrated with the team’s existing brand strategy∙ Utilized Adobe Creative Cloud to design graphics for use across all social media platforms∙ Designed graphic package and video/audio presentation for Daktronics videoboard∙ Collaborated with social media team to plan content creation

∙ Coordinated food deliveries using company app∙ Utilized the most efficient routes while safely operating vehicle to ensure timely deliveries∙ Responded to customer requests and relayed customer feedback

∙ Planned and created engaging content around Virginia Beach City FC∙ Provided support in-game with content creation across all social media platforms∙ Assisted in setting up live stream broadcast for away games∙ Posted a video that garnered over 100,000 views on Instagram∙ Followers increased by 40% across all social media platforms

∙ Assisted in the coordination and production of promotional entertainment∙ Set-up, executed, and broke down in-game promotions, kiosks, events, etc.∙ Assisted with player bench, locker room, and road trip preparations∙ Facilitated community relations by escorting team personnel onto ice for fan interactions∙ Provided a high-quality customer service interaction with all guests