Aaron Xia Email & Phone Number

Shanghai, China

中国 上海市

Shanghai

As client leader service for Dyson, HKDL, Devialet and Uniqlo. 2014-2019 leading Dyson as one of fast growth brand in China, from small to mid-size, then leading the industry on both media performance and client sales. Team management: acquire a bigger/better team and grow scope of work to cover Content, Strategy, E-Commerce, and ProgrammaticProject Management: Strategic leadership as the owners of the full consumer journey by linking every aspect of media to business objectives and growthEnhanced our media performance and global YOY saving KPI. Won close pitch as global benchmark in 2018. Won the global pitch and set China MS as benchmark. Key global contract window: Creating local relevance and aligned with global, take both global media and finance audit. Award: firsts across both Alibaba and Tencent and made it to national and international award nominations for the first tome (FOMA and China Digital Media Awards).

Shanghai City, China

Managing media agency to deliver most optimum resultFull media year master plan development, spot plan quality and cost controlCommunication with Paris central team and production teamBack up product team with flexible buying tactics at launch campaign, within planned budget.Digital media support, include boost up each campaign awareness on high-end portal platform, key Fashion & Lady verticals to reinforce brand awareness with new visual, social media and mobile display/app development and usage. Online video supplement, and search engine to increase online visibility and drive potential users to brand website.Consumer's media usage evolution, competitor’s media activity, monthly report Collaborating with PR team, and support retail marketing team to amplify brand & product event, via all possible media resources in the most cost efficient cooperation.

Beijing City, China

Handling negotiations and deals with Northern TV stations and CCTV Negotiation and pricing support for pitch,Project coordinator for BMW, Nokia, Adidas and Pernod RicardNew Business Pitch - Won the biggest group buying website Lashou.com within one month

Shanghai City, China

Team Fashion & FMCGL’Oreal Paris hair care team, fully responsible for media planning workAs well as leading team service for H&M, Marks & Spencer and British AirwayLexus Brand Promotion Initiative (LBPI) TeamRelationship maintenance, daily communication with different region dealers and client (Toyota China) Provide the professional Media Recommendation.Preserving regular east & center of China market visit and meeting with region dealers by monthly

Shanghai City, China

Print & Radio purchasing and negotiation Handling fashion, auto, financial, politics and voyage magazine and key titles newspaperWorking as Coordinator for all the Shanghai’s client, especially for Tiffany.Co and X-Mobil,As well as servicing for clients of Jack Dennie, X-Mobil, Intel, UPS, Microsoft, Hitachi, YOKOHAMA, and Dragon Airways.Good at selecting proper ways to negotiate with print mediaSuccessful request publisher afford our client position upgrade, advertorial sponsoring and more bonus

Shanghai City, China

Wyeth and Bacardi Group media plan executive Strong sense and clear logic in media planningGood performance award in 2006 ZenithOptimedia New Employee program, Optimal Employee & Team, Best Presentation