Marketing Manager
CurrentResponsible for working with the Director of Marketing in strategic planning, managing, and coordinating the activities of marketing and sales across BioCentury's 3 businesses, including news, BCIQ database and signature BioEquity and China Health Summit events. Responsibilities: • Develop and execute campaigns to increase content (article, multi-media,event) awareness and use, new leads, subscription sales, event sales andadvertising/sponsorship leveraging all available channels (eg platform, email,social media, 3rd parties, editorial speaking engagements) • Work with colleagues in business development, sales, product, customerservice and editorial to develop and execute campaigns as needed • Create and manage marketing plans and calendars • Manage 3 rd party email and digital agreements to ensure timelines are met. • Contribute to creation and ongoing improvement of automated marketing,lead nurturing and customer service programs • Report on performance of marketing programs • Ensure compliance across marketing programs with relevant lawsand company policies