Senior Director for industry-leading sales and marketing agency focused on the creation and execution of strategic retail channel partnerships for premium consumer electronics manufacturers and CPG brands.

Designed and managed national field marketing programs for DIRECTV and various CE manufacturers, covering big box retailers, warehouse clubs and regional chains. Led in-store market research to determine sell-through marketing strategies for subscription services, digital imaging, mobile phone and home theater categories. Developed chain-specific retail programs to increase brand awareness, maximize product promotions and improve retailer partnerships.

Developed consumer marketing material to promote new programming and re-brand channel. Managed brand for affiliates by creating on-air spots, one-sheets, direct mail pieces, and press releases. Developed and executed marketing strategies for the Video on Demand department and managed promotions with affiliates and advertisers to support marketing initiatives