Aaron Shaw Email & Phone Number

San Francisco, Ca, Us

I lead the Segment Solutions Engineering team in the Americas.

San Francisco, Ca, Us

-Presidents Club 2023, SE Manager of the Year 2023-I lead a team of awesome solutions engineers partnering with the Key Accounts and Enterprise sales teams to understand and influence customer requirements and develop and validate technical solutions to get the tech win.

San Francisco, Ca, Us

-Speaker, 2022 Signal Conference-Twilio Magic Award Winner, 2022

San Francisco, Ca, Us

- Presidents Club 2020, 2x Team MVP- Lead pre-sales technical discovery, requirements development, solution design and validation in partnership with Account Executives to achieve a technical win for new and expansion business.- Act as a trusted advisor to consult with customers and prospects in order to influence their customer data strategy, requirements, and architecture design.- Act as an advisor to internal product and marketing teams to share the voice of the customer and influence product roadmaps and direction at a strategic level.- I am the product expert and the subject matter expert on Customer Data Platforms, Marketing and Martech, and multiple verticals and I provide consulting and training across the organization.

Chicago, Illinois, Us

New York City, Ny, Us

• Led successful implementation of largest customer and upsold ARR by 50% within 3 months of project start.• Responsible for leading complex software implementations for Global Fortune 50 customers and deploying new marketing processes leveraging Percolate’s technology to large, multi-national marketing teams.• Served as pre-sale product expert by advising on Demo/POC strategy and RFP responses, leading discovery sessions, delivering services SOWs, and presenting value propositions to prospective customers.• Led post-sale software implementation by managing new customer relationships, developing implementation strategies, optimizing customer workflows, managing project teams and plans, designing and configuring software and integrations, and conducting training sessions.• Developed new implementation processes and Percolate strategy best practices that were deployed company-wide and worked across sales, services and product teams to assist in closing deals and training internal teams.• Developed new onboarding program, trained 6 team members, reduced ramp time, and formalized new hire training.

Sunnyvale, Ca, Us

• Responsible for leading Lead Accelerator implementations across customers (B2B marketers and agencies, across verticals, SMB - Enterprise) through technical implementation, customized account strategy and campaign planning, and client trainings, resulting in successful full-funnel B2B demand generation programs delivering significant ROI.• Consult with clients and internal teams on overarching marketing strategy best practices, including: marketing automation, content marketing, social marketing, ad creative, attribution, campaign optimization, ROI measurement, and lead generation.• Conduct product, strategy, and optimization best practices trainings for sales and account management teams.• Provide account specific, data-driven insights and present findings to customers in order to increase renewals for churn-likely customers and expand services for high performing customers.• Consulted over 40 accounts in my first 9 months.

• Led startup to create an iPhone app allowing users to ask their friends “this, or that?” in seconds.• Recruited and managed a team of three developers and a designer to build a custom backend and native iPhone App.• Developed product requirements, conducted customer research, and built wireframes and prototypes.

• Built entire marketing automation channel, including new software implementation, to enable integrated multichannel marketing and tracking throughout the customer lifecycle. Developed and optimized flows leveraging real-time in-app event triggers, wrote content, and designed full funnel marketing programs, resulting in 30% reduction in CPA, 60% reduction in Cost Per Active User, and 100% increase in onboarding conversion rate.• Responsible for user acquisition across mobile, social, email, and publisher networks, with annual budget of >US$1M.• Ran product marketing, go-to-market launch, and customer education for three new features.• Partnered on marketing tracking initiatives directly with VP of Engineering and Product to improve both marketing (TUNE) and app engagement (Mixpanel) analytics to support marketing automation programs.• Led content marketing efforts by creating a blog and expanding website content. Hired and managed a freelance writer and implemented Search Engine Optimization best practices across the site.

Redmond, Wa, Us

• Managed, grew, and optimized global user acquisition, conversion, and retention across SEO, SEM, affiliate, and mobile marketing, with annual budget of >US$2m. Collaborated on campaign and product marketing programs as channel expert by developing strategy and managing agency execution, tracking, optimization, and reporting.• Product and project managed building of Skype Blogs WordPress platform and won internal "Skyper" Award for the project.Speaking experience:• March 2013, Microsoft.com Digital and SEO Summit, "SEO for Blogging Platforms"• June 2012, Affiliates4u Expo, Barcelona, "International Affiliate Program Expansion"

• Lead social media strategy creation and execution, including design and implementation of Facebook Pages and ads• Managed brand and site-traffic growth, SEO and SMO, Google AdWords and Website Optimizer• Developed and executed targeted marketing plans and blog outreach, resulting in a 35% increase in new traffic• Brainstormed, evaluated, and prioritized new use cases; defining product vision, strategy, and requirements• Designed, iterated, and implemented mobile user interface wire frames and mock ups and managed the production, testing, and release of new social features to increase user engagement

New York, Ny, Us

• Provided custom solutions for unique client inquiries using SQL and Excel to analyze large data sets, identifying trends and insights, resulting in the publication of an internal trend study on the 2010 flash crash• Identified opportunities for improvement of proprietary benchmark system and developed solutions to increase standardization and promote best practices based on original analysis of internal databases, which improved overall usability, worker productivity, and customer ease-of-use

New York, Ny, Us

• Gained exposure to securities, portfolio management, and client relations through creation and presentation of scenario-based portfolios

• Sold computers, peripherals and accessories in a retail environment. Consistently delivered strong sales numbers and was the top per hour commission earner 3 months in a row.

• Researched, designed, and conducted original experiments testing the effects of hypergravity on bone cell density and growth (rate of reporudction of osteoblasts and osteoclasts)• Performed statistical analysis of data and prepared and presented a technical paper and presentation