Senior Engineering Manager - Growth
Current• Directly responsible for three engineering teams. Direct Engineering Manager for two full stack engineering teams (Customer Lifecycle and Growth & App Foundations), and second line manager for Segment’s Digital Marketing team. Managed 1 manager and 6+ ICs.• Expert in many portions of Segment, served as SME when designing solutions with other teams to guide feature design and implementation choices.• Coached engineers through career growth. Successfully grew engineers to their next level through promotions.• Identified gaps in marketing campaign effectiveness tracking, and overall success metrics of user interactions in the Segment app. Started and led a working group focused on improving these areas. • Enabled marketing analytics team to identify and shut down low performing campaigns to save on ad spend. Defined tooling for more consistent metric tracking across the product to assist all Product Managers in Segment in better understanding user behavior.• Leader of cross business unit initiatives, which integrate Segment (post acquisition) with Twilio products. Defined requirements, led engineering design across business units, and served as primary driver to a successful, on-time delivery.• Additionally served as Product Manager for two of the teams after layoffs in Feb 2023. Created roadmaps for both teams, defined projects, measured success of initiatives. Worked with other teams within Segment to define, prioritize, and execute on stakeholder requests from multiple teams.