Aaron Baker's Location
Greenville, South Carolina, United States, United States
Aaron Baker's Contact Details
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About Aaron Baker
I’m an Emmy-nominated weekday Morning Anchor and Politics Reporter with 14 years of experience on camera — and proven success in multiple TV formats, including scripted and unscripted live TV, along with scripted video campaigns.I'm a Morning Anchor at WYFF News 4 in Greenville, SC (market #36). I'm also a lead political reporter, covering several breaking news events including Former President Trump’s indictment and arrest in Atlanta, former S.C. Governor Nikki Haley’s presidential campaign launch in Charleston, state and national races, and state and local interviews with candidates.Previously, I spent three years as the Evening News Anchor at KYTX in Tyler, Texas, anchoring the 5, 6, 6:30, and 10 PM weekday newscasts.My national TV experience includes being a Guest Host at HSN, and I have been an on-camera spokesperson for Samsung Electronics, Travelers Insurance, Verizon, and more.My global experience includes five years as an on-camera tech expert on YouTube. My top 10 videos have over 9.3 million views.I also have several years of experience in public relations, crisis/risk communications, social media management, marketing, and business development.Represented by Napoli Management Group - www.tvtalent.com/aaron-baker
Aaron Baker Work Experience Details
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Morning Anchor And ReporterWyff 4Greenville, Sc, Us -
Morning Anchor/ReporterWyff 4 Oct 2022 - PresentGreenville-Spartanburg-Anderson, South Carolina Area● Anchor WYFF News 4 Today, the weekday morning newscast from 4:30-7:00 AM● Lead political reporter, covering several breaking news events including Former President Trump’s indictment and arrest in Atlanta, former S.C. Governor Nikki Haley’s presidential campaign launch in Charleston, and state and local interviews with candidates● Co-anchored a cut-in with 53 minutes of ad-libbing on-air before Alex Murdaugh was sentenced ● Co-Hosted season 3 of Stitch, a national show from Hearst TelevisionAgent: Josh Gropper, Napoli Management 332-223-4363
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Evening Anchor | Reporter | ProducerKytx Cbs19 Sep 2019 - Jul 2022Tyler, Texas● Anchored weekday 5, 6, 6:30 PM, and 10 PM newscasts● Regular fill-in producer for 6:30 and 10 PM newscasts● Started “Back to Business” story series profiling business challenges in East Texas● Led “Be Remarkable” campaign, highlighting and telling stories about remarkable people in East Texas● Acted as key evening anchor during COVID-19, impeachments, and election coverageAgent: Josh Gropper, Napoli Management - 332-223-4363 -
Tv Host | Reporter | Brand Spokesperson | Product ExpertOn-Air Host Oct 2010 - Jul 2022I’ve been an on camera personality for more than 13 years, starting with my on-air host position at PhoneDog. What began as a part of my job turned into my ultimate passion.My top 10 videos on the PhoneDog YouTube channel have received over 9,118,000 views (as of 12/2016), and I’ve developed a following on social media as a well-known face on YouTube and in the technology space. I have a loyal group of fans on Twitter, Facebook, and Instagram, with 26,000 followers combined between my social accounts.In 2013, I branched from an on-air tech reporter to an on-air host for major brands in the technology space. My hosting / commercial work over the years has included:* HSN* CNET* Travelers Insurance* Samsung* Verizon Wireless* HTC* Republic Wireless* Sprint* Panasonic* Best Buy Mobile* TravelocityAs a tech expert, I've appeared on Fox Live along with local TV news stations in Phoenix, Detroit, Cleveland, Bakersfield, Evansville, Reno, Mobile, Wichita, and more.
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Head Of CommunicationsCoolpad Nov 2018 - Sep 2019Dallas/Fort Worth Area● Achieved 1190% increase in CES media coverage year-over-year (175 vs. 14 articles)● Launched Dyno Smartwatch, company’s first wearable for kids, at CES - and secured 4 Best of CES awards● Secured coverage on CNET, KTLA, Popular Mechanics, The Verge, ZDNet, and more● Acted as spokesperson and product expert for media -
On-Air Guest HostHsn Mar 2017 - Sep 2019On-camera guest host, specializing in technology. Reaching over 90 million homes, I represented brands including Amazon, Dell, HP, Roku, TP-Link, Verbatim, and more. It's amazing what technology can do, and I worked to create a connection to the viewers by explaining the ins and outs in a natural, down-to-earth, and approachable way. -
Manager, Public RelationsSamsung Electronics America Dec 2017 - Nov 2018Richardson, Tx● Acted as spokesperson and product expert for media ● Managed media reviews program for Samsung Galaxy S9/S9+ and Galaxy Note9 smartphones● Led product risk/crisis communications for mobile products (smartphones, laptops, tablets, wearables) -
Senior Manager, Global CommunitiesHtc Sep 2016 - Dec 2017Dallas, Tx● Acted as HTC’s global on-camera face, hosting flagship product launch videos, how-to tutorials, and more● Led HTC Elevate, HTC Champions, and Team HTC, HTC’s three primary communities● Consolidated three communities onto one backend platform, resulting in substantial cost savings -
Manager, Public RelationsExpedia Group 2015 - 2016Dallas, Tx● Utilized broadcasting background to develop video strategy for both PR and social media needs● Acted as brand spokesperson for broadcast, print, and online outlets● Managed PR activation for Travelocity’s Travel for Good initiative -
Senior Manager, Global Social MediaHtc 2014 - 2015Bellevue, Wa● Oversaw the day-to-day operations on all of HTC’s global social media channels: Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest, and Vine. Reach was over 7.7 million followers, combined.● Developed global editorial calendar for HTC's regional teams and associated countries, along with providing social marketing best practices and guidance● Lead the global rollout of Sprinklr for social media monitoring and publishing● Acted as a brand spokesperson on camera, headlining video coverage for the HTC One M9, HTC UH OH Protection, and HTC RE Camera● Managed relationship with account and Community Management teams at agency partner Swift● Coordinated the social implementation of all brand and product marketing campaigns with major regions (The Americas, EMEA, and APAC)● Headed the launch of the HTC One M9 on all global social channels, coordinating the live-tweeting, video production, and updating from the MWC 2015 launch event in Barcelona
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Brand EvangelistRepublic Wireless Apr 2014 - Oct 2014Dallas, Tx● Spearheaded public relations strategy including development and execution of plans, and managed relationship with PR agency ● Coordinated with Business Development, Product, Engineering, and Strategy teams to provide a consistent external communications message to various audiences● Acted as external brand spokesperson for the company's products and services both online (YouTube) and through industry conferences (CTIA, FinCon 2014) ● Developed brand messaging that communicated the Republic Wireless story, and lead video content strategy from planning to implementation● Product Marketing lead with Product and Engineering teams, and external OEM partner Motorola Mobility● Utilized previous experience in wireless space to provide leadership and insight to marketing strategy
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Group ManagerWeber Shandwick Jan 2014 - Feb 2014Dallas, TxResponsibilities included providing thought leadership internally and to clients as a former journalist, assisting in new business development, and developing content strategies. Client list included Motorola Mobility, Gogo, Asurion, Radio Shack, and GM. Led Weber Shandwick’s editorial coverage of Mobile World Congress 2014. -
Technology Reporter And HostPhonedog Media Jan 2009 - Dec 2013Dallas, TxLed editorial division and co-led business development at PhoneDog.com, PhoneDog Media’s flagship publication. Lead on-air host for PhoneDog's YouTube channel (now called SlashDot - www.youtube.com/slashdottv).Responsibilities:● Cultivated and managed relationships with all major OEMs, U.S. wireless carrier teams, and associated external PR agencies● Negotiated and maintained company partnerships● Acted as a lead for strategic and tactical projects, including PhoneDog’s Official Smartphone Rankings program, company giveaways, and advertising opportunities● Directed social media strategy via Facebook, Twitter, Google+, Instagram, and website● Set and maintained short and long-term editorial vision, along with company's external communications strategy● Provided thought leadership and industry insight to PhoneDog’s subsidiary brands● Managed a remote staff and coordinate work schedules● Managed monthly, quarterly, and yearly payroll and travel budgetsAccomplishments:● Headlined promotional campaign for AT&T ("Nokia Lumia 900 Challenge")● Starred in web commercials for Samsung Electronics, Samsung Mobile, Verizon Wireless, and Sprint● Appeared on multiple TV news stations● From 2010 to present, increased PhoneDog’s video subscriber count approximately 647 percent● Grew PhoneDog into an internationally recognized social media brand with 166,000+ Facebook fans, 35,000+ Twitter followers, and 223,000+ Google+ followers● Developed a personal following as an on-air technology host, with 9,300+ Facebook fans and 40,000+ combined Twitter followers● Secured and maintained strategic partnerships -
Event Representative - National RetailT-Mobile Sep 2008 - Mar 2009Responsibilities included building relationships in order to offer in-store sales support to national retail accounts, promoting T-Mobile products and services, providing relevant training for sales associates, and acting as a consultant for both retail personnel and end-users. -
Retail Communications ConsultantSprint Mar 2008 - Sep 2008Worked to develop relationships in the consumer and small business-to-business channel through customer interaction and outside sales events. Personal sales goals in activations, recurring data revenue, and accessories were surpassed in April-June 2008. -
Indirect Account ExecutiveHelio May 2007 - Oct 2007Directed Helio sales operations through 59 stores. Executed corporate goals and acted as the agent advocate through corporate training, marketing presentations, and the implementation of tactical business plans. Worked with small business owners, master dealers, and senior mall management to encourage expansion.* Worked with small businesses to develop detailed business plans for success in the wireless (MVNO) space* Tasked with developing an overall marketing and sales plan for market* Negotiated with and acted as a liaison between small business owners and mall management (GGP, Taubman, Simon)* Consistently ranked as the highest performing market in region
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Customer Service SpecialistPrime Communications | At&T Mobility Dec 2006 - Apr 2007Job responsibilities included sales and marketing of AT&T Mobility products and services through the retail channel. Store goals in activations, upgrades, features, and accessories were surpassed in December 2006. Worked directly with store management to implement a revitalization plan for regional sales growth. -
Account ExecutiveCellular Sales | Verizon Wireless Oct 2005 - Oct 2006Created professional relationships and utilized them as a medium in order to market Verizon Wireless products on the small business-to-business and business-to-consumer level as an independent contractor. * Secured multiple small B2B accounts* Received a customer letter for outstanding service* Obtained a perfect secret shopping score* Won a wireless phone directly from Motorola for top marks in nationwide phone sales -
Wireless Sales SpecialistT-Mobile Jul 2005 - Oct 2005Responsibilities included extensive knowledge of all aspects of cellular technology and phones in order to effectively market service to customers. Consistent sales performance; surpassed initial “ramp up” period in sales.
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Technology Product SpecialistCircuit City Aug 2003 - Jul 2005Responsibilities included personal computer sales, imaging sales, and computer service. Sold Verizon Wireless as an authorized representative within Circuit City Stores.* Was a founding member in the store launch of the IQ Crew (later re-branded to ‘Firedog’), a national computer repair venture. * Recognized as a top producer in both wireless phone and computer sales* Led the store in sales on “tax free Friday"* Received an award for loss prevention in 2004
Aaron Baker Skills
Mobile Devices
Social Media
Facebook
Strategy
Blogging
Social Media Marketing
Wireless
B2b
Marketing
Leadership
Content Strategy
Media Relations
Public Relations
Mobile Technology
Management
Sales
Product Marketing
Video Editing
Smartphones
Telecommunications
Retail
Advertising
Social Networking
Public Speaking
Sales Operations
Digital Media
Tablets
Networking
New Business Development
Mobile Communications
Online Journalism
Mobile Marketing
Training
Digital Strategy
Broadcast Journalism
Mobile Applications
New Media
Twitter
Video
Breaking News
Online News
Mobile Internet
Commercials
Digital Marketing
On Air Hosting
Google+
Video Camera
Account Management Experience
National Retail
Start Ups
Frequently Asked Questions about Aaron Baker
What company does Aaron Baker work for?
Aaron Baker works for Wyff 4
What is Aaron Baker's role at the current company?
Aaron Baker's current role is Morning Anchor and Reporter.
What is Aaron Baker's email address?
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What is Aaron Baker's direct phone number?
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What skills is Aaron Baker known for?
Aaron Baker has skills like Mobile Devices, Social Media, Facebook, Strategy, Blogging, Social Media Marketing, Wireless, B2b, Marketing, Leadership, Content Strategy, Media Relations.
Who are Aaron Baker's colleagues?
Aaron Baker's colleagues are Journie Crenshaw, Josh Transou, Logan Trively, Chase Justice, Cristie (Fox) Osborne, Harrison Crawford, Dustin Martin.
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