Aaron Olson Email & Phone Number

Ferndale, MI, US

Detroit, Michigan, United States

Detroit Metropolitan Area

Detroit Metropolitan Area

• Developed the vision for GSTV’s sales stack - including Salesforce, Outreach, and Highspot - while managing expectations and deliverables across sales, operations, and finance to create a single source for revenue and.
• Formalized the strategy for the sales stack with a focus on rapid expansion of capabilities and tight integration between products while prioritizing efforts that improved the accuracy of data. These efforts have.
• Championed the tactics, measurement methodologies and tools necessary to increase the return on marketing investment while doubling responses for outbound mailers and automating the attribution of revenue to marketing.
• Synthesized sales strategy into measurable KPIs while building the frameworks necessary to track activities, data quality issues, and quota attainment.
• Oversaw build versus buy decisions and vendor evaluation to determine the best possible outcomes to meet and exceed the revenue team's needs including tracking collateral used during pitches and its impact.
• Strengthened relationships with key vendors enabling them to make recommendations that improved quality, decreased timelines, and reduced costs.

Detroit Metropolitan Area

• Lead the evaluation, analysis, and integration of GSTV and Verifone Media technology platforms and operations through a joint venture doubling the reach of the media network within six months.
• Collaborated with key hardware partners to drive improvements to current integrations in alignment with strategic initiatives. These improvements were critical to enabling GSTV's ability to accept programmatic demand.
• Lead the year-long design, development, and deployment of GSTV's national presence at nearly 3,500 Speedway locations while managing stakeholders across multiple vendors and partners.
• Lead strategic planning of GSTV's internal products to transition the business from current state to future state - including automation of scheduling of campaigns and management of site information improving the.
• Partnered with the Director of Engineering to facilitate improvements to the software development lifecycle driving increased communication, team cohesion, and improving the ability to meet deadlines by more than 35.
• Developed, maintained, and presented the technology roadmap while working with stakeholders across the organization to analyze and prioritize asks and needs.

Detroit Metropolitan Area

• Recruited and retained a team of ten including engineers, quality assurance engineers, and business analysts needed to deliver the internal tools necessary to support GSTVs continued growth.
• Implemented agile software development methodologies to focus team efforts transitioning the team from reacting to ad hoc requests to having forward momentum executing on a larger vision while meeting tight deadlines.
• Facilitated the transition from out of date technology standards to a modern software stack including Node.js, MongoDB, and React.
• Lead analysis efforts to determine the areas of highest business impact, key dependencies, and process changes required for success.

Birmingham, Michigan

• Developed a visual system for all internal GSTV products with a focus on reusability and a low learning curve reducing the need to additional development resources by half.
• Lead redesign and development of public-facing website while partnering with marketing to create a maintainable and extendable tool minimizing future development efforts.

Detroit Metropolitan Area

• Served as lead front-end developer and interaction designer for the 2011/2012 redesign of detroitnews.com.
• Developed opportunities for improved user experience and created on-brand design solutions for new and existing products using agile methodology.
• Served as project manager for the first comprehensive review, documentation, migration and removal of legacy code in nearly a decade.
• Led the newsroom-wide transition from proprietary in-house software to solutions built upon open-source projects (WordPress, jQuery libraries) to reduce technical debt and speed up development.
• Collaborated with a multi-discipline team of developers, editors, reporters and multimedia journalists on projects driven by the news cycle.
• Worked with editorial and business stakeholders to refine product-wide information architecture.