Aaron Cruz Email & Phone Number

United States

Chicago, IL, US

Northbrook, IL, US

As a member of Allstate's Usage-Based Insurance Product team, I lead a vertical focused on identifying strategic opportunities to enhance Allstate's telematics programs, Drivewise and Milewise, throughout the insurance value chain. In this role, I am responsible for identifying potential 3rd-party partner solutions that can deliver telematics-informed.

Woodland Hills, CA, US

As a member of the Commercial Auto Product Development team, I work on the creation, execution, and ongoing management of usage-based insurance products and experiences present within Farmers Business Insurance. End-users often include business owners, business employees, and product-supporting employees at Farmers Insurance. I am responsible for defining.

Woodland Hills, CA, US

As a member of the Farmers Product Innovation Integration Team, I work on creating pilot projects for new insurance technologies in our Personal Lines division. I also assist in rolling out successful pilot projects on a countrywide level. As an analyst on this team, I am responsible for identifying market potential, creating launch strategies, and.

Woodland Hills, CA, US

- Responsible for achieving growth and profitability goals for Farmers’ auto products in ID, MT, and UT- Perform data analysis to develop optimal pricing strategies, improve customer experience, identifyunderperforming business segments, track product performance, and pinpoint competitive opportunities- Work with various departments at Farmers (including.

Los Angeles, California, US

• Helped 40+ clients in both the live event and film industries increase engagement, click-through, and conversion rates of social media ad campaigns
• Responsible for the strategic planning, creation, execution, growth, and optimization of ad campaigns across Facebook, Twitter, and Instagram
• Designed and customized reporting documents on a per client basis, providing each with performance analytics, visual data insights, and implementable recommendations
• Earned Facebook Blueprint Marketing Certification

US

• Assisted digital marketing director with analysis of marketing campaigns across DJcity news site and social media accounts; identified trends and presented plans for content creation based on findings
• Mastered WordPress to write and publish news stories to company website reaching 300,000+ fans & users

Burbank, CA, US

• Market Research: Analyzed data across music streaming services for artists on Hollywood Records to discover key performance indicators and create artist-specific growth strategies
• Competitive Analysis: Utilized Next Big Sound database and social media insights to identify successful marketing campaigns across similar acts in various musical genres
• Go-to runner and assistant for Disney Music Group staff across all label departments including: promotions, radio, touring, digital marketing, international marketing, publicity, and business affairs

Los Angeles, CA, US

• Organized Rockstar sponsored events on MIT campus and throughout the collegiate northeast
• Managed social media and publicity strategies for Rockstar brand on the college level (specific to Boston area)
• Increased sales and visibility of Rockstar Energy on MIT's campus

US

• Conducted market research and identified emerging artists using data collected from SoundCloud, YouTube, and other social media websites
• Assisted Senior VP of A&R/Talent Management with coordinating shows, tours, and studio sessions
• Personal assistant to Grammy Award-winning producer; organized recording sessions and special events

Mountain View, CA, US

• 1 of 40 college freshmen students selected to participate in business development program
• Constructed marketing strategies aimed at minority-owned small businesses to promote the use of Google Enterprise applications, Google AdWords, AdSense, and Analytics

Bachelor Of Science (B.S.), Management Science

Certificate Of Completion, Designing Product Families: From Strategy To Implementation

Product Management

Valedictorian