Aaron Cruz Email & Phone Number

United States

Chicago, Il, Us

Northbrook, Il, Us

As a member of Allstate's Usage-Based Insurance Product team, I lead a vertical focused on identifying strategic opportunities to enhance Allstate's telematics programs, Drivewise and Milewise, throughout the insurance value chain. In this role, I am responsible for identifying potential 3rd-party partner solutions that can deliver telematics-informed product features, customer experiences, unique data sets, or improved efficiency. I frequently collaborate with a cross-functional team to vet product innovation opportunities, conduct proof-of-concept tests and/or pilots, gain alignment on the adoption of new solutions from Allstate’s senior leadership team, and support the enablement of new telematics solutions into the market.

Woodland Hills, Ca, Us

As a member of the Commercial Auto Product Development team, I work on the creation, execution, and ongoing management of usage-based insurance products and experiences present within Farmers Business Insurance. End-users often include business owners, business employees, and product-supporting employees at Farmers Insurance. I am responsible for defining a product vision/roadmap for telematics, leading cross-functional teams to design products and features, and collaborating with agile team members to bring viable products to life for our customers.Recently, we launched the FairMile℠ program, one of the first per-mile commercial auto insurance options in market, complemented by the FairMile app available on iOS, Android, and through web browser.

Woodland Hills, Ca, Us

As a member of the Farmers Product Innovation Integration Team, I work on creating pilot projects for new insurance technologies in our Personal Lines division. I also assist in rolling out successful pilot projects on a countrywide level. As an analyst on this team, I am responsible for identifying market potential, creating launch strategies, and conducting post-launch analyses and reports. I also assist with product management responsibilities which include: developing a product vision, product road-mapping, UI/UX design, developing KPIs and OKRs for projects, drafting business requirements, and working cross-functionally to deliver exceptional product experiences. Currently, I work on Signal by Farmers, a mobile app and usage-based insurance program which helps customers become better drivers and rewards users for doing so.

Woodland Hills, Ca, Us

- Responsible for achieving growth and profitability goals for Farmers’ auto products in ID, MT, and UT- Perform data analysis to develop optimal pricing strategies, improve customer experience, identifyunderperforming business segments, track product performance, and pinpoint competitive opportunities- Work with various departments at Farmers (including Actuarial, IT, Distribution, R&D, Marketing, andClaims) to ensure product enhancements are implemented and compliant with the Department of Insurance

Los Angeles, California, Us

• Helped 40+ clients in both the live event and film industries increase engagement, click-through, and conversion rates of social media ad campaigns • Responsible for the strategic planning, creation, execution, growth, and optimization of ad campaigns across Facebook, Twitter, and Instagram• Designed and customized reporting documents on a per client basis, providing each with performance analytics, visual data insights, and implementable recommendations• Earned Facebook Blueprint Marketing Certification

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• Assisted digital marketing director with analysis of marketing campaigns across DJcity news site and social media accounts; identified trends and presented plans for content creation based on findings • Mastered WordPress to write and publish news stories to company website reaching 300,000+ fans & users

Burbank, Ca, Us

• Market Research: Analyzed data across music streaming services for artists on Hollywood Records to discover key performance indicators and create artist-specific growth strategies • Competitive Analysis: Utilized Next Big Sound database and social media insights to identify successful marketing campaigns across similar acts in various musical genres• Go-to runner and assistant for Disney Music Group staff across all label departments including: promotions, radio, touring, digital marketing, international marketing, publicity, and business affairs

Los Angeles, Ca, Us

• Organized Rockstar sponsored events on MIT campus and throughout the collegiate northeast• Managed social media and publicity strategies for Rockstar brand on the college level (specific to Boston area)• Increased sales and visibility of Rockstar Energy on MIT's campus

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• Conducted market research and identified emerging artists using data collected from SoundCloud, YouTube, and other social media websites• Assisted Senior VP of A&R/Talent Management with coordinating shows, tours, and studio sessions• Personal assistant to Grammy Award-winning producer; organized recording sessions and special events

Mountain View, Ca, Us

• 1 of 40 college freshmen students selected to participate in business development program• Constructed marketing strategies aimed at minority-owned small businesses to promote the use of Google Enterprise applications, Google AdWords, AdSense, and Analytics

Bachelor Of Science (B.S.), Management Science

Certificate Of Completion, Designing Product Families: From Strategy To Implementation

Product Management

Valedictorian