Aaron Fransen Email & Phone Number

Greater St. Louis

Greater St. Louis

Providing a senior leadership role at Holden Advisors, a team of seasoned practitioners in B2B pricing who execute price and value strategies through our client's sales force. We teach companies to understand value from their customers’ points of view and how to use the insights to develop, price and sell solutions that meet evolving customer needs. Our proven methodology drives improvements in close rates, ROS, margins and cross-functional cooperation.

Greater St. Louis

Played a vital role in merger of two global companies working to keep the business healthy via process improvement and employee development. Led a $30M revenue business unit, overseeing client success and sales, managing P&L, and serving clients with customer experience SaaS-based solutions.• Headed business unit through the merger of a SaaS company and a customer experience consulting provider, directing teams on client focused strategies to exceed 95% customer retention through product and team migrations.• Oversaw consolidation of several departments into a single business unit of 100+ employees.• Exceeded division’s sales targets three out of past four years.• Reorganized team functions to increase EBITDA 6 points year over year.

Greater St. Louis Area

Transformed business from a custom services model to a product suite approach to enable scalability.Spearheaded teams that oversaw product development and program operations at Opportunity Max, a Maritz start-up company, focused on introducing digital marketing solutions to automotive dealerships. Developed an organizational structure from scratch, starting from five employees to over 30, while maturing required disciplines and establishing departmental leaders.• Increased revenue by 500% within two years through development of marketable and scalable solutions.• Transformed business from -40% EBITDA to 5% EBITDA

Greater St. Louis

Designed and delivered a team structure that effectively supported rapid topline growth while maintaining high customer retention. Led and enabled a team of 90 employees, held responsible for assisting business development and ensuring client success, while directing client service strategies, maintaining staffing efficiency, executing new technology offerings, and driving strategic planning and execution. • Adapted division structure through rapid growth, expanding business from $3M to over $50M in annual revenue across nine years.• Maintained high profit levels despite 37% annualized topline growth.• Originated and administered a centralized business development support team that improved proposal development labor efficiency by 100% and increased win-rate by 30%.

Greater St. Louis

Additional experience as Director, Project Management Office / Sr. Manager, Information Technology / Sr. Programmer

Mmr, Marketing Research

Ba, Marketing, Marketing Research