Holden Advisors

Holden Advisors is a boutique consulting firm specializing in B2B pricing and sales performance. We help companies understand their value through the eyes of their customers and use these insights to develop, price, and sell solutions that meet evolving market demands. Our tailored strategies are designed to improve differential value and go-to-market execution. With decades of expertise in value-based pricing, sales implementation, and negotiation, we partner with companies to build and protect their pricing power. We help clients to: • Quantify value in the context of your market - to maximize price while still retaining customers • Stop leaving money on the table by building your sales team’s skill and confidence through customized eLearning modules, negotiation workshops and direct deal coaching • Retain and grow a portfolio of multimillion dollar accounts through proven sales strategy coaching • Reduce ramp time, increase new logo acquisition, and improve forecasting Sample results: • 120% uplift in profit and 100% customer retention with the right communications for a price increase • $65M in revenue improvement during negotiations with a top customer • $450M growth in operating income by implementing a new approach to pricing high-value products Watch our podcast on YouTube: https://www.youtube.com/@holdenadvisors