All roads lead to Rome, but navigating commercial effectiveness often leaves money on the table.I have the privilege of working with B2B leaders to bring clarity and practical solves to simplify your sales processes, build capabilities to outperform in your toughest negotiations, and set fair and profitable prices.Every engagement, whether it’s with a PE-backed middle market portco or a F500 client, is underpinned by battle-tested sales and negotiation best practices informed by a career on the “dark side” in procurement and 20+ year history in value-based pricing for the premier go-to-market consultancies I’ve been fortunate to work for.As a former U.S. National Team rower, I now channel that same collaboration and energy into our partnerships. Simply put, winning results are the product of engaged teams and experienced coaches. Expertise: B2B Sales • Sales process optimization and alignment to customer journey • CRM (re)deployment to enable sales process & measurement • Strategic road mapping to chart sales transformation journey • Strategic account planning and execution • Sales organization structure & incentives • Negotiating with Backbone® playbooks & tactics • Negotiation and big deal coaching • Sales performance workshop facilitation • Procurement strategy/defenseB2B Pricing • Strategic pricing, packaging, & price models • Portfolio company pricing & sales monetization • Pricing data analysis, reporting, and implementation • Customer value research (qualitative & quantitative) • Cost allocation and margin optimizationGrowth • Go-to-market strategy to align commercial teams • Competitive analysis and positioning • Sales & pricing leader coachingIndustry & project focus: • B2B SaaS & Enterprise software • Private Equity partnerships • Manufacturing & Distribution • Financial Services • Data/Information Services • Aerospace & Defense • Government • Telco • Industrial, Business, and Mechanical Services