Aaron Heinrich Email & Phone Number

Roseville, Ca, Us

Sacramento, California Area

I'm responsible for helping elevate the brand of this ABC affiliate in Sacramento.

San Francisco Bay Area

Develop and implement strategies and content to better position organizations internally and externally for long-term relevance. Identify and fix inaccurate and inefficient communications that can harm an organization's brand now and over time.Clients and experience includes:Education -B4Schools - launch of new organization benefiting public and private K-12 schoolsMicrosoft Student Developer Program - created go-to-market strategy for middle and high schoolSavannah College of Art and Design (SCAD) -- social media and LinkedIn programVireo Labs - build and manage strategic relationships and related marketing strategiesFitness, Health and Nutritionfloss|time - messaging and positioning for dental care device companyGoodGut Daily - rebrand and launch of complete line of pre-biotic supplementsImpossible Foods - messaging and positioning for vegetarian based meat productWalc - rebranding, positioning and messaging for pedestrian navigation appProfessional Services and Non-profitsBateman Group - assist in developing unique brand positioning and messaging approach; content development for B2B tech clientsBookFuel - positioning and PR counsel for individual authorsMarket One Builders -- brand positioning and messagingSamba Safety - revising and developing new training and related branding Sierra Club - messaging and media relations for club involvement in People's Climate MarchStellar Ventures - brand positioning and messaging for strategic business consultancyTrendline - content developmentVista Caballo -- branding, messaging and positioning for leadership assessment platformVenture CapitalPCH International - writing and executive thought leadership for industrial design firmFormation8 - executive thought leadership for venture capital firm

Build and manage relationships with high schools, trade schools, colleges and universities to help build awareness of Vireo Labs and adoption of C'reer -- its career planning platform for high school students.

Www.Newatlas.Com

I cover new vehicles, technologies and advances in transportation (mostly cars and motorcycles), environment, and consumer devices.

San Francisco Bay Area

Providing strategic and tactical marketing, public relations, social media and member relations support for global organization of professional communicators.

San Francisco Bay Area

As Managing Director of Shift Communications San Francisco office, I led and directed client service, organizational development, staff training/development and quality control by serving as a key interface with VPs, clients and agency executives.

San Francisco Bay Area

Provide communication strategies and insights reaching internal and external audiences of Fortune 500 companies. Including executive communications, communications assessment and measurement, and strategic planning. Companies I consulted with included PG&E, Pfizer, Yahoo!, Sutter Health, Blue Shield of California, Liberty Mutual, Cisco, and HP.

Co-managed 30 member group including P&L, account management, event services, staff development and new business strategy and acquisition. Clients included: Amazon, Canon, HTC, T-Mobile and TI-DLP.• Returned $2 million profit year over year to agency bottom line through organic client growth, new business acquisition, cost containment, and maintaining highly motivated team.• Developed interactive media and social networking programs that led to increased brand awareness among key influencers and customers. • Directed high-level market positioning strategy and product launches that led to increased customer acquisition and increase in sales.

Drove development and implementation of national and global corporate reputation and brand building campaigns, employee communications programs, and new product/service launches.• Organically grew account work for FedEx, Kodak, and small to mid-size B2B technology and ecommerce companies by 20% through continuous cross-practice and cross-geography assessment of agency offerings and client needs. • Managed group P&L, staff development and new business growth that consistently met or exceeded year over year financial goals.• Created and implemented communication programs that successfully positioned FedEx as a leader in innovation in its industry over a three-year period• Developed global agency approach to new media and social networking; applied to work with Hyundai, The Economist and Kodak. • Managed global account teams; participated on new business pitches for global accounts.

Implemented strategic use of corporate reputation, issues management, and communication programs to garner new business and maintain existing clients.• Implemented Corporate Social Responsibility mandate across practices and geos in cycles of organic growth of 20%.• Maintained consistent staff mentoring and development and P&L management in the face of ongoing economic changes.• Successfully launched the first environmentally friendly PC for NEC with limited budget and timeframe. • Successfully managed Intuit account through multiple team transitions that prevented the account from going elsewhere while maintaining billings at the same rate while decreases were being implemented elsewhere.

Drove agency and division growth through cross-office and cross-service pollination of services and staff.• Increased group billings by 30%+ year over year through strong new business effort and extensive involvement selling and leading branded corporate identity program based on research analysis and needs assessment of the client and their customer base. • Provided ongoing strategic communication input to senior management of the agency and key clients that included eLoan, Nielsen/NetRatings, and Lockheed Martin Global Telecom.

Global Brand Management

Mfa, Screenwriting/Film, Magna Cum Laude

B.A., Broadcast Journalism, Summa Cum Laude