Aaron Henderson Email & Phone Number

Ridgefield, Wa, Us

Hired and developed national sales team with multi-channel discipline. Focus is heavily in the natural channel and natural-friendly grocery. Responsible for directing team to hit annual sales numbers for our respective clients, contract negotiation and client development. We integrate clients into our team of sales professionals and overlay trade marketing (data, trade presentations and best in class support) with consumer marketing (social media, target market launches, etc). P&L responsibilities and client management. I am regularly evaluating new client potential via industry trends and sales data review.

Strategic consulting and sales management including: channel development, trade marketing, data analysis, co-branding and working with emerging brands. Manage sales and growth for multiple brands in key regions across channels and categories. Typically portfolio ranges from $3MM - $30MM.

Regional Sales Management for category leading brands including Alacer (Emergen-C), Nature's Gate and Penta Water. Developed volume driving promotions, tie-ins with other complimentary brands, broker management, tracking/reporting systems and marketing support.

Austin, Texas, Us

Midnight VP is redefining what resources a capital partner should provide their portfolio companies for the CPG industry.In addition to funding, Midnight VP resources will include experienced operational guidance, ready access to buyers at large retailers across multiple channels, best-in-class digital marketing/e-commerce and robust financial advisory.

Oakland, California, Us

Regina, Saskatchewan, Ca

Oversaw the complete branding of distinct corporate identity along with four consumer brands designed to create brand equity through consumer awareness and sales growth. Developed and executed trade strategies and promotional guidelines to increase sales. Hired and managed outside agencies (Public Relations, consumer marketing, trade marketing and data analysis) while maintaining P&L responsibilities for entire department. Responsible for brand launches, licensing programs, training programs and all growth related initiatives.

Worked with top elected officials in Arizona as well as with clients across various fields. Helped manage and advise clients on state initiatives and pertinent goals. Developed, organized and executed political fundraisers and events. Lobbied for the Fiesta Bowl, Navajo Indian Nation, MIDA, ASCPA and others.