Aaron Henderson work email
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A strategic thinker with experience in brand acceleration for companies with limited marketing dollars. Worked in multiple categories across selling channels to achieve measurable results. Interested in working with emerging brands with unique positioning.Specialties: Sales development in the Natural Channel, FDM and c-store. Contract negotiation, broker management and incentive programs, trade presentations, strategic consulting, team building and channel strategy.
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CeoWisdom Natural BrandsRidgefield, Wa, Us
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Ceo And PartnerThe Touch Agency Feb 2020 - Present -
President & Partner - Sales DivisionThe Touch Agency Jan 2014 - Feb 2020Hired and developed national sales team with multi-channel discipline. Focus is heavily in the natural channel and natural-friendly grocery. Responsible for directing team to hit annual sales numbers for our respective clients, contract negotiation and client development. We integrate clients into our team of sales professionals and overlay trade marketing (data, trade presentations and best in class support) with consumer marketing (social media, target market launches, etc). P&L responsibilities and client management. I am regularly evaluating new client potential via industry trends and sales data review.
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Vice President Of Sales & Brand DevelopmentThe Touch Agency Sep 2010 - Jan 2014Strategic consulting and sales management including: channel development, trade marketing, data analysis, co-branding and working with emerging brands. Manage sales and growth for multiple brands in key regions across channels and categories. Typically portfolio ranges from $3MM - $30MM.
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Western Region Sales ManagerThe Touch Agency Oct 2006 - Sep 2010Regional Sales Management for category leading brands including Alacer (Emergen-C), Nature's Gate and Penta Water. Developed volume driving promotions, tie-ins with other complimentary brands, broker management, tracking/reporting systems and marketing support.
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Co-Founder & PartnerMidnight Venture Partners May 2020 - PresentAustin, Texas, UsMidnight VP is redefining what resources a capital partner should provide their portfolio companies for the CPG industry.In addition to funding, Midnight VP resources will include experienced operational guidance, ready access to buyers at large retailers across multiple channels, best-in-class digital marketing/e-commerce and robust financial advisory. -
InvestorOlipop Pbc Jun 2023 - PresentOakland, California, Us -
Board MemberFarmer Direct Organic Aug 2019 - Aug 2023Regina, Saskatchewan, Ca -
Director Of MarketingWisdom Natural Brands (Sweetleaf Stevia) Dec 2002 - Oct 2006Oversaw the complete branding of distinct corporate identity along with four consumer brands designed to create brand equity through consumer awareness and sales growth. Developed and executed trade strategies and promotional guidelines to increase sales. Hired and managed outside agencies (Public Relations, consumer marketing, trade marketing and data analysis) while maintaining P&L responsibilities for entire department. Responsible for brand launches, licensing programs, training programs and all growth related initiatives.
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Senior AssociateDemenna And Associates 2002 - 2002Worked with top elected officials in Arizona as well as with clients across various fields. Helped manage and advise clients on state initiatives and pertinent goals. Developed, organized and executed political fundraisers and events. Lobbied for the Fiesta Bowl, Navajo Indian Nation, MIDA, ASCPA and others.
Aaron Henderson Skills
Aaron Henderson Education Details
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Grand Canyon UniversityCommunications
Frequently Asked Questions about Aaron Henderson
What company does Aaron Henderson work for?
Aaron Henderson works for Wisdom Natural Brands
What is Aaron Henderson's role at the current company?
Aaron Henderson's current role is CEO.
What is Aaron Henderson's email address?
Aaron Henderson's email address is aa****@****ast.net
What is Aaron Henderson's direct phone number?
Aaron Henderson's direct phone number is +44 131 220*****
What schools did Aaron Henderson attend?
Aaron Henderson attended Grand Canyon University.
What are some of Aaron Henderson's interests?
Aaron Henderson has interest in Politics, Golf, Travel, Reading.
What skills is Aaron Henderson known for?
Aaron Henderson has skills like Sales Management, Marketing, Brand Development, Sales, Consumer Products, Management, Grocery, New Business Development, Strategic Planning, Key Account Development, Trade Marketing, Market Analysis.
Who are Aaron Henderson's colleagues?
Aaron Henderson's colleagues are Daniel Ketcham, Lois Underwood, Karen Tatroe, Shay Gustafson, Mario Moreno Jr, Gurudhan Khalsa, Erin Gunther.
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