Aaron Jentzen Email & Phone Number

Greater Pittsburgh Region

• Leads a remote team of five writers, multi-tasking while reviewing others’ work and guiding writing projects of varying complexity and urgency
• Writes, assigns, and edits content that transfers complex cybersecurity concepts into content for non-technical audiences, from posters and newsletters to video scripts and modules
• Helps drive collaboration and brainstorming, communicating with our multi-disciplinary team to ensure content puts end users first and can be quickly repurposed to meet customer needs
• Provides mentorship and onboarding for other writers, and created a new writing internship in 2021
• Contributes to strategy projects, including aligning our existing training and assessments to standardized learning objectives and NIST guidelines

Greater Pittsburgh Area

• Supported other writers by providing resources and opportunities to learn new skills, helping us accelerate workflow and respond to changing priorities
• Wrote scripts and concepts for a children’s cybersecurity training module, earning company-wide recognition and opening new market opportunities in K-12 education
• Responded to urgent customer requests early in the pandemic by quickly creating awareness campaigns and training on working from home and Covid-19 phishing attacks
• Contributed recording and voiceover skills to the Attack Spotlight video series, allowing us to produce this content much more quickly at lower cost
• Collaborated on each stage of developing the 60 Seconds to Better Security video series, resulting in an entertaining, ongoing addition to our awareness products

Greater Pittsburgh Area

• Created effective promotional copy for numerous integrated marketing campaigns, promoting our growing product line and reinforcing our position as a leader in the market
• Made significant contributions to new strategic messaging and collateral, working to align our “people-centric security” message with our new product capabilities and our customers’ needs
• Increased blog pageviews by 12.38% and subscriptions by 56.36% over the previous year by writing articles that resonate with our audiences and attract organic search traffic
• Played a key role in transitioning the existing Wombat Security website to Proofpoint.com by collaborating on page architecture, writing new copy, and aligning marketing messaging with product details

• Researched and wrote articles on mobile location data and analytics, educating transportation planners on tools for modeling and understanding travel patterns
• Developed and tested documentation for Blackboard 9 software, meeting the needs of Carnegie Mellon University English instructors through user-centered communication design

• Wrote features on arts, entertainment and technology for Paste Magazine, Carnegie Magazine, NOW Toronto, The New York Press, Nashville Scene and others
• Created online content and promotional materials for local entrepreneurs and artists
• Communicated effectively with editors to plan coverage and set deadlines

Greater Pittsburgh Area

• Managed and edited a monthly online trade journal, D+D In Depth, including author recruitment, editing, proofreading, photo sourcing and correcting HTML for final presentation
• Coached chemists, engineers, architects and building scientists on their writing, helping them to convey their concepts and insights in clear, compelling articles on architectural coatings
• Developed a 2017 editorial calendar in collaboration with department heads, aligning coverage with readers’ interests, annual industry events and our marketing strategy

Remote

• Worked remotely on a scrum team, collaborating effectively with designers, developers, editors and marketing consultants to create web concepts and copy
• Used Agile methodology to create a new inbound marketing site for a client, resulting in a 12.6% increase in site-wide conversion rates and 93% increase in visits, year-over-year
• Took initiative to streamline copy flow during my team’s first website project, creating a user-friendly checklist that improved communication and earned praise from project leaders
• Interviewed engineers, entrepreneurs and other subject-matter experts across a variety of technical fields, from construction to industrial safety, enterprise IT to financial planning
• Developed quarterly content strategies and tracked clients’ page performance using HubSpot CMS and Google Analytics

• Wrote a series of blogs and e-books on cloud computing and disaster recovery, tailored for small and mid-size business owners, helping a major cloud backup provider reach a new market
• Translated complex concepts and technologies into clear, compelling content, using my technical writing and journalism skills to position clients as thought leaders

San Antonio, Texas Area

• Developed sources and stories in a new city, covering arts, entertainment and local news as well as health, technology and design topics
• Proposed and created additional web content, capturing and editing video, writing blog posts and learning to shoot and select news photos for slideshows
• Met every deadline through proactive communication with editors and web developers

Greater Pittsburgh Area

• Wrote feature stories on music, technology and pop culture, winning regional Press Club awards and inclusion in Best Music Writing 2009, “Notable Music Writing” (Da Capo Press)
• Proposed and implemented on-the-ground reporting on Pittsburgh musicians at South By Southwest and other large festivals, outstripping coverage by our local competitors
• Managed freelance writers, planned music coverage, edited and proofread for print and online
• Collaborated with web developers on strategies to increase web traffic to editorial content
• Raised the company’s profile by participating in music conference panels, networking with entertainment industry professionals and volunteering with local arts organizations

Master Of Arts (M.A.), Professional Writing, 3.91

Mlitt, Investigative Journalism, 3.91

Bachelor Of Arts (B.A.), English Language And Literature/Letters