Oversee business operations, creative direction and digital marketing strategy for boutique branding and marketing agency working with burgeoning and established companies, celebrities, and influencers to build and grow brands. The agency is focused on providing brand strategy, creative development and digital marketing services to lifestyle brands in the fashion and beverage categories, and other emerging markets.

- Email Management for 2021 Tribeca Film Festival- Email, Social and SEO Marketing for luxury salons Arrojo, Chrystoph Marten and Younghee Kim- Web Development and Digital Marketing for Mackey Twins Art Gallery- Consulting and Copywriting for children’s apparel e-commerce startup

Sought out and fostered favorable business relationships for a retail tech start-up focused around social shopping. Created and delivered pitches to potential retail and brand partners. Managed team of personal shoppers and CSRs that delivered sought-after apparel and footwear to customers overseas.

Oversaw marketing efforts for startup cannabis company in California. Partnered with leading online dispensaries to execute digital marketing and promotional strategies that generated over 2.5 million dollars at retail on platforms like Eaze.com and Amuse.com. Responsibilities included design and maintenance of proprietary website, conceiving and overseeing in-store product demos, promo merchandise design and development and email and social media management.

- Optimizing user experience through category adjustment, strengthening product copy, enhancing mobile site navigation and usability, and improving shipping and return processes and policies- Running sales reports in order to evaluate product and category performance, and to identify replenishment opportunities- Conceptualizing, managing and scheduling product and lifestyle photoshoots- Authoring, scheduling and analyzing email correspondence and responses- Developing and implementing SEO and PPC strategies in collaboration with in-house and commissioned digital marketing specialists - Managing Black Pyramid’s Instagram account

- Creating 4 seasonal open-to-buy budgets that spread ~$60 million across ~200 brands and ~60 non-branded vendors - Running sales margin and sell-through reports to analyze product performance by brand, gender and category- Identifying new brand and category opportunities through attendance of trade shows, competitive shopping excursions and generally keeping abreast of happenings within the sportswear and streetwear marketplaces- Evaluating and directing buyers’ performance through sales analytics of their respective brand portfolios- Coordinating joint marketing initiatives between DJNetworks and many of the brands we carried- Corresponding internally with finance, marketing, creative and receiving departments to ensure a steady flow of goods, high quality product presentation and timely & accurate deliveries to customers