Aaron Elder Email & Phone Number

Dallas, Texas, United States

Dallas, Texas, United States

Lead the SGWS digital vision and roadmap for the Transatlantic Division.

Dallas, Texas, United States

Dallas/Fort Worth Area

Central Texas- Austin & San Antonio

• Lead and direct a team of 20 professional liquor/wine sales managers (5) and salesmen (15); generating $145,000,000 in annual revenue and 600,000 cases. Central Texas: Austin-San Antonio MSA. Major chains include Twins, Gabriel’s, WB Liquors.• Forecast and analyze monthly regional sales numbers by chain and independent business, with 99% accuracy. Strategize with senior state leadership to ensure monthly sales quotas are obtained.• Develop and implement quarterly retail chain programs to maximize case volume, distribution and display opportunities.• Conduct quarterly/annual business reviews with localized chain owners/senior leadership.• Facilitate and lead monthly/weekly sales meetings with direct report managers and salesmen. Present, educate and provide direction to ensure execution of monthly sales, promotional, and marketing programs.• Collaborated with the local Diageo Trade Development Manager to execute quarterly POS buys and ad-hoc planning• Regularly attended and participated in company events: plant meetings, plant Rodeo’s, inventory, donation drives, etc.

Central Texas- Austin & San Antonio

• Directed a team of 17 professional liquor/wine sales managers (3) and salesmen (14); which generated $3,400,000 in annual wine revenue and drove 8,000+ spirits distribution points annually. Central Texas: Austin-San Antonio MSA.• Started a Central Texas on-premise Instagram page to communicate successes and traction in the market. Later adopted by all markets state-wide and is currently still followed by both distributor and supplier stakeholders.• Collaborated with the local Diageo Trade Development Manager to execute quarterly POS buys• Regularly interfaced and communicated with local supplier partners to understand their brands, sales goals, and objectives.

Austin, Texas Area

• Managed and directed a team of 7 on-premise salesmen. Provided sales training, brand awareness, and marketing plans to ensure monthly sales quotas and objectives were met.• Regularly provided coaching, counsel, discipline and terminations as needed in accordance to company policy.• Optimized use of supplier provided POS in marketplace and coordinated execution and timing of brand promotional events• Successfully executed all locally-driven supplier initiatives: inaugural Formula 1- Johnnie Walker/Jose Cuervo brand team programming; Diageo/Moet Hennessy holiday surveys; brand ambassador visits

Central Texas- Austin & San Antonio

• Trained, developed and coached the Central Texas region salesmen/sales managers on the Diageo Moet Hennessy wine portfolio. Most had never sold wine prior to this time period.• Created and implemented the HEB Wine Steward ‘Tasting Events’ hosted by the Glazer’s Pinnacle sales division.

Austin, Texas Area

• Wine salesman calling on HEB grocery chain. Drove annual sales revenue in excess of $1,450,000• Started as merchandiser, promoted within three months to a salesman

Directly responsible for over $3,700,000 in revenue (33,000+ sq ft) of commercial, industrial and retail projects1st Quarter- FY10: Increased project revenue by an average of 13% due to problem resolution and suggestive product upgradesIdentified sales opportunities, created and presented proposals to potential and existing clients

Lead project manager for $1,200,000 remodel of the Dallas, Texas: Texas A&M Agrilife Research and Extension CenterSuccessfully negotiated contract disputes with Texas A&M University executives; formulated resolutions to sustain client satisfaction while maintaining profitability

Total managed volume: over $6,000,000 (35,000+ sq ft) of commercial and luxury residential developmentsConducted client presentations and walk throughs; performed warranty and service calls: promptly responded to customer concerns and needs, addressed their concerns, consistently followed through on commitments made to client

Manager of 2 neighborhoods (700+ residential homes); supervised 4 Field Managers, accounting for 169 annual starts, 176 annual closings in FY05 Performed monthly informational sales/service presentations to an audience of prospective buyers and new clients Developed and taught quarterly construction training sessions based on corporate best-practice standards