Aaron Letscher Email & Phone Number

New York, Ny, Us

New York, Us

Creating and executing strategies to support client media investments and enhance DeepIntent's inventory marketplace through innovative ad tech partnerships.

New York, Ny, Us

Ran revenue operations for WarnerMedia's programmatic business, generating over nine figures in annual revenue and 20% YOY growth.Driving yield through ad tech partnerships to support all digital audience and programmatic revenue operations across WarnerMedia brands for CTV/OTT, mobile, and desktop. Partner with WM Content Distribution team on key distribution deals with CTV platforms like Roku and Amazon. Work here includes negotiation of ad and data rights for WM CTV apps like CNNGo, TNT, and HBO Max.Audience ad product management for digital and linear video viewership, driving toward a converged audience ad solution that meets advertiser KPI's.Managing a team of 25 focused on:- Programmatic Account Services- Revenue analytics and yield for programmatic and audience products- Linear and digital audience ad product management- Managing core enterprise ad technology and data vendor partnerships

New York, Ny, Us

Develop ad tech and programmatic vendor partnerships to support Turner's digital advertising business. This includes all ad servers, programmatic platforms, order management software, and data partnerships. Role focused on partnership sourcing, deal negotiation, product roadmap and scoping with vendors, and working across internal product/operational/finance/legal teams to develop successful vendor partnerships.

Us

I spent a year consulting for various companies in the digital advertising ecosystem. The following were key engagements:Client: GfKTimeframe: July 2015 to June 2016Mobile Audience Measurement ProjectI worked with GfK to help them find new applications for their MRI business in the digital landscape, primarily mobile. My responsibilities were:- Part product strategy - Partnerships- Client development - Sales enablementClient: CircleBackTimeframe: April 2016 to June 2016Mobile Data and AudiencesCircleBack is a mobile application that targets the core of a major productivity problem: not having access to the people you need when you need them. Using a proprietary data engine, CircleBack discovers when important connection details change and surfaces new contact info to help you keep connections alive and get stuff done.I helped CircleBack develop data monetization strategies and opportunities in the mobile advertising ecosystem.Client: MeetMeTimeframe: October 2015 to March 2016Mobile Programmatic and Data PartnershipsMeetMe is a public company with a global, mobile chat application reaching 1.2mm+ DAU's. I helped MeetMe grow programmatic revenues via PMP programs and audience data partnerships.

Oslo, Oslo, No

Maxifier's AdMax software platform delivers Total Performance Optimization, ensuring Publishers maximize revenue while balancing yield and campaign performance.Recruited by Maxifier's CEO to be CRO, I led all sales, partnerships, and account management activity in New York and London. I reported to the CEO, attended quarterly board meetings, developed corporate strategy and direction, and was responsible for all revenue generating activities.Maxifier was sold to Cxense in June 2015.

Munich, Bayern, De

From 2012 to late 2013, I led strategic partnerships, corporate development, and strategy for Ghostery's custom data and privacy technology business.

Munich, Bayern, De

I led go to market and sales for Ghostery's (formerly Evidon) privacy control technology to help companies comply with the Digital Advertising Alliance self-regulatory program. In this role, I generated over $5mm in annual recurring technology revenues for the company. This was achieved through a combination of developing channel partnerships as well as direct selling. Channel partners included companies like MediaMath, Turn, and Google.

Nuremberg, Bavaria, De

KN Dimestore takes the complexity out of online media research and turns brand studies and survey data into revenue. The Dimestore solution enables Publishers and Ad Networks to gain quicker access to valuable brand data that can be leveraged for all stages of a media plan (pre, post, and in-flight).- 6 month consulting engagement- Developed go-to-market strategy to bring KN Dimestore solution to the ad tech/programmatic marketplace-Generated over $350k in annual bookings with leading ad platforms to use the Dimestore solution.- KN Dimestore acquired by GfK in December 2011

Inadco is creating the first cost-per-lead platform for the online advertising industry. Advertisers benefit from a much more scaleable and efficient CPL channel, while Publishers gain a game changing monetization partner.- Developed Publisher go-to-market strategy- Created program to test the alpha version of Inadco's CPL engine with select Publishers across verticals, sizes, etc.- Initial go-to-market yielded revenue in 6 verticals, generating over $150k+ in monthly revenue within 6 months- Recruited to Inadco by lead angel investor (former CEO of Right Media)- Company relocated from Chicago to Palo Alto upon successful raise of Series A from Redpoint Ventures in late 2009.

Sunnyvale, Ca, Us

- Joined Yahoo! Via acquisition of Right Media in July of 2007- Partnered with Yahoo! business development teams for strategic account pitches that included the Right Media Exchange. Clients included AT&T, Cablevision, News Corp., Forbes, and Ziff Davis.- Developed Yahoo! Publisher Network opportunities to leverage RMX capabilities for extending Yahoo! media revenue outside of owned and operated properties.- Partnered with Yahoo! product teams to develop initial concept for Yahoo! private marketplace packages leveraging RMX technology.

- Joined Right Media at inception, 2nd employee.- Developed and ran publisher business development initiative for the Right Media Network (now called Remix)- Managed team of business development personnel and an analyst.- Led initial sales and business development efforts for the Right Media Exchange platform, generating over $8mm in annual revenues.- Work with leading online publishers and ad networks to develop strategies for maximizing revenue and yield on the Right Media Exchange.- Helped develop early concepts of RMX member linking, dynamic CPM, and other exchange-based techniques and product innovations.

- Developed publisher network for both the Sonar division and Doubleclick Media division.- Ran operations and media buying for direct marketing platform, managing over $4mm in annual direct response media buying. - Built a 2mm+ email list that created a new media channel for the DoubleClick Media division.

Gb

Performed M&A financial due diligence for both buy and sell side clients in the PwC Transaction Services group.