Aaron Linsmeier Email & Phone Number

Milwaukee, Wi, Us

Milwaukee, Wi, Us

Milwaukee, Wi, Us

Responsible for all digital marketing efforts for Case IH North America, including:• Digital strategy for B2B, B2C websites and mobile applications• SEO/SEM marketing strategy and execution• Email marketing strategy and tactics• Social media management including Facebook, Twitter, YouTube, Instagram and Pinterest• Day-to-day internal client management, vendor management, budget planning and tracking, scheduling and overall quality and development of project plans• Develop and manage all digital advertising and media campaigns

• Digital Asset Management that involved the creation, maintenance and updating of policies and procedures to help ensure assets were found quickly and efficiently• Managed mobile app development including, requirement gathering, testing, content creation, deployment and continued improvement• Updated and maintained the Case IH websites to provide current content and constantly improve user experience• Developed usability standards for internal websites to allow information to be found quickly and easily

• Assisted in finishing the new Case IH website to meet the site launch deadline• Updated and maintained Case IH’s websites in SharePoint and WordPress• Maintained 50,000+ digital asset library in Widen by adding proper metadata to new and existing photographs and videos.• Created and re-arranged structure to increase searchability• Helped enhance Case IH’s social media presence on Facebook, Twitter and WordPress by researching landing page effectiveness, following trends and creating blog posts• Aided with preliminary research to develop a dealer web program• Collaborated with the marketing team to re-designed existing web pages to reflect the marketing objectives of the company

Winona, Mn, Us

• Made 300+ customer contacts per month to consistently grow customer base by adding an average of 12 new customers a month• Developed relationships with vendors to lower cost of product and increase profit margin while still delivering quality service to current customers• Accurately managed inventory to comply with Sarbanes-Oxley regulations

• Consistently exceeded supervisor expectations and was rewarded by receiving promotions from Utility Clerk to Grocery Operations Manager in 8 years of employment• Supervised 6 departments in a store with $60 million in sales per year• Accurately managed inventory through ordering and maintaining proper product levels

• Hired, supervised, and disciplined a staff of 150 employees• Organized and prioritized store operations for the entire store, on a daily basis• Solved day-to-day problems with both employees and customers• Promoted from Utility Clerk to Lead Grocery Stocker, and finally to management.

• Executed effective product placement in aisles, end caps, and special displays• Trained 21 employees on different procedures throughout the store• Built promotional displays• Promoted positive teamwork through leading by example• Solved day-to-day problems with both employees and customers

Certificate, Project Management

Associate Of Applied Science, Web And Digital Media Design

Bachelor Of Business Administration (B.B.A.), Marketing