Duties & Responsibilities • Growing a UX team with no previous UX specific contributors. Hiring designers, researchers and engineers. Building a UX process to push to senior management, and customers.• Employing enhanced skillset in UX design, user interaction, research, and software implementation to create and present prototypes—avoiding stale and waterfall UX for real-time customer feedback and discussion.• Leading creation of design systems to work across both designers and engineers. Overseeing technical choices with UX team. Maintaining design system from discussions with subsystem teams.• Strategic planning using data and research gathered from SMEs across subsystems to get wholistic picture of operator goals and mission priorities.• Managing teams, contracts, and budgets while serving as primary contact for engineers and primary customer.• Mentoring and leading team members in reaching and managing career goals.Achievements• Established and grew team of UX designers, researchers and engineers byfostering a shared mindset with customers and operators to make their mission a priority.• Created a lean and iterative UX process in order to maintain quality of design, efficiency, and quick turnarounds—utilizing mood boards, experience workflows, and prototypes for more efficient workflow and greater customer feedback. This process resulted in extremely detailed requirements, making project efficiency and speed increase exponentially.• Fostered a culture of UX beginning in Internal Research and Development (IRAD) sharing new concepts, designs, workflows with stakeholders to be awarded a multimillion dollar contract.• Served as Product Owner for awarded contract from IRAD discoveries.• Designed and created a component/pattern library from design system for use across all organization applications based on the latest and secure web technologies. Documented component library in print and web-based documentation formats for multiple parties.

Duties & ResponsibilitiesExpanding marketing strategies and KPIs via digital resources such as landing pages, drip campaigns, etc.Researching potential customers, current sales bottlenecks, competition, to improve based on available digital resources.AchievementsDefined a new B2B process based on market and sales strategies. This included new product hierarchy, detailed personas and measurement of customer feedback, user flow from page to product, SEO definitions and strategies, and CTAs with form conversion. Then followed the customer through the sales process in the most human and efficient way.Planned and conceived email automation and nurturing funnel campaign for potential and current customers. Designed and developed a new website to fit with new experience flow and personas. Implemented process for content approvals to improve efficiency. Built vision with front-end and back-end technologies, engineered all templates, integrations, pipelines, and deployments. New website launch increased total traffic by an average of 20% year over year. Lead conversion from website rose 300%.

Duties & ResponsibilitiesResponsible for creating user flows based on stakeholder interviews, analytics data, client goals, and testing.Mentoring junior engineers, designers, and strategists.Defining team OKRs and present to the Director of UX.Provide strategic direction and leadership to several high-end clients, including Dell and RSA as POC.Implementing designs into back-end services such as CraftCMS.AchievementsCreated a component based approach to building websites and enterprise software. Serving strategists, designers and developers alike, this method helped to streamline the agency to best serve clients ever-changing needs, and maintains a structured process of code implementation and delivery. Simplified user experiences for both internal and external enterprise applications, cutting the number of steps by 25%, while also creating a new design pattern for the client—applying it to both internal and external tools.

Duties & ResponsibilitiesCreating a culture of inclusion between engineering and UX via existing features and stories, and defining a process to produce collaboration and work distribution across departments.Engaging in quantitative and qualitative research directly with clients to gain feedback and identify pain points.Leading multiple engineering teams in UX methodology in feature planning, story planning, and retro discussions.AchievementsBridged gap between UX and Engineering due to skills and knowledge in front-end development. Implemented a physical Kanban board with daily stand-ups to provide more visibility into stories/tasks in JIRA which decreased time to delivery. Envisioned, designed, and built new user interface to encompass all products and services focusing on customer needs. Created pattern library to deliver to engineering for smooth adoption and clean code without any implication to platform roadmap.

Duties & ResponsibilitiesMaintaining strategy and implementation of all digital properties and enterprise software with streamlined internal processes for better efficiency.Leading UX efforts, determining pathways to user conversion based on internal data. Conducting customer interviews to obtain qualitative research into the patient process, lead to quality lead optimization and lead to surgery trends. Crafting user stories and features with continuous deployment for more efficient turnaround of projects. Creating and implementing A/B tests strategies to optimize user interaction.Achievements Piloted a complete overhaul of main website, seven satellite/micro sites, and internal enterprise software. Directed each phase of project, including persona generation, discoveries (creative, marketing and technical), user interaction analysis and implementation, custom software or off-the-shelf software when needed, technical execution strategy, as well as wireframes and high-fidelity prototypes.Created structure of front-end design to improve efficiency. Increased conversion in email marketing (lead generating and re-marketing), SEM campaigns, and organic SEO. Led to a lead to quality lead conversion by 75% in organic forms, and an average of 50% on SEM with various keywords, optimizing our leads.A/B test options proved successful by indicating quality leads were more likely to commit to surgery more quickly, and follow through with that surgery by at least 25%. Lead marketing initiative to discover best marketing automation platform. Set up over 300 responsive, high-fidelity email templates, 200 email campaigns, and over 500 customized segments to reach a database of nearly 2 million potential, current and past patients. Re-marketing conversion increased 250% after implementation.Won top award in company in 2014. 15 out of 1500 employees and management won this award each year. Also won the company wide quarterly award in 2013 and 2015 respectively.

Created complete digital marketing strategy. This position reported directly to the Chief Marketing and Information Officer and served as the strategic forefront for the institution in marketing trends both internal and external. In addition to strategy, I also served as implementation engineer taking all strategy and designs carrying out all technical requirements. The following lists the responsibilities, accomplishments and projects for Florida College: Established Lead and quality lead definitions based on strongest existing marketing channel.Content creation with podcasts of multiple events to gain brand interest. Included daily chapel, life enrichment series, special events and other lectures.Tracking of physical collateral with individualized phone numbers, and digital sources with UTM campaign URLs. Performed detailed analysis of each channel and collateral conversions to determine focus.Designed website from scratch based on marketing channel conversions and internal discoveries from strategy. As a result, added micro CTAs for channel bottlenecks as well as hyper focused on channel conversion. Planned and conceived email automation and nurturing funnel campaign for potential students during application process. Identified every event in becoming a student and designed form and trigger events.Implemented email templates and one-off landing pages for events, brand awareness and recognition.Worked with IT team to bring establish source of truth for marketing data, and API flows from source to source.Created and engineered email templates for multiple channels, campaigns and subsidiary brands.Generated SEO strategy based on all traffic sources. Increased conversion from 1.2% to 2.35% in one year.