Aaron Shaffer Email & Phone Number

Minneapolis, Mn, Us

Greater Minneapolis-St. Paul Area

All things digital at Avivo:+Social media strategist and manager (including both organic and paid advertising)+Paid ads strategy and management (Google Ads search and display certified)+Videographer, producing stories about people and programs, targeted toward internal and external audiences for fundraising and awareness+Relationship builder; working with staff across divisions and programs to find and write stories+Writing/editing stories for website and newsletter; producing monthly email newsletter+Photographer for stories, website, social media, and publications (including Photoshop/Lightroom abilities)+Use of Photoshop and InDesign to create branded print items+Website manager

Minneapolis, Mn

Paid advertising consulting/implementation for Facebook and Google AdWords; social media community manager; photographer and video content creator.

Greater Minneapolis-St. Paul Area

Created and executed social media strategy and tactics for Goodwill-Easter Seals. In-house photographer and videographer for special projects.+Created and executed strategic paid campaigns to grow sales, recruit for HR, and advocate for public policy efforts+Planned, shot, and edited digital photography and video content+Created animations using Adobe After Effects for social media use+Managed blog and group of external guest bloggers+Wrote/edited blog articles to support sales or social services+Grew new and existing social media channels through research, experimentation with new content, and social listening+Created category-based analytics structure, allowing intelligent and planful content creation+Created and executed successful influencer marketer plan for both retail and advocacy+Provided social media coaching and top-level strategy to employees of Goodwill's sub-brands, Gina+Will and Second Debut

Greater Minneapolis-St. Paul Area

Daily creation and presentation of easy‐to‐understand graphics for viewers and social media on tight schedule.+ Created current photography and video-based storytelling scheme for channel+ Shot video for (and appeared in) on-camera live and taped interviews+ Created fact sheets and infographics during weather emergencies and typical days+ Strategically wrote blogs and social media content to increase SEO and grow followers+ On-camera meteorologist

Cedar Rapids, Iowa Area

+ Early-adopter of live video streaming for weather events and emergencies+ Organized team of media streamers to follow emergency weather events+ Used photography and wrote on social channels to tell story during breaking news and weather events+ Created ability to auto‐tweet breaking severe weather information on social channels

Sioux Falls, South Dakota Area

Managed weather team, along with crisis and emergency situations. Created and wrote for daily blog and Facebook page.

Casper, Wyoming Area

Created new graphics. Photographer and videographer for breaking weather. Regular public appearances.

Madison, Wisconsin Area

Intern Jan ‘05 to May ‘05 prior.

Greater Minneapolis-St. Paul Area

Minneapolis, Mn

• Worked with interiors department manager to develop new website & create associated graphics