Aaron Resnik Email & Phone Number

Pasadena, California

Hired in the Fall of 2019 to help get franchisee’s underperforming Pasadena location back on track-• Increased sales by over 80% since hire date, positioning the store at the top of the 13 locations owned in California• Reduced returns to essentially zero by consistently asking the right questions to help identify the perfect product fit for clients’ needs.• Personal sales totaled just under $1 million dollars in each of the last 3 years helping the store have its best run in over 25 years• Tasked with all merchandising, buying, sales training, mentoring, marketing and community outreach• Used two decades of relationship selling skills and unmatched product knowledge to create a special bond with clients resulting in many repeat high-ticket conversions, long term patronage and 5 star reviews

Greater Los Angeles Area

Lead day-to-day operations in California, Nevada and Washington for on-demand, last mile logistics start-up.Accountable for managing profitability with annual sales exceeding $3 Million while simultaneously increasing brand recognition through efficient operationsOversaw 80 Independent Contractors, six full-time employees and three city managersManaged controllable costs to ensure adherence to budget guidelines, increasing market profitablyInstituted systems that increased hourly employee efficiency and reduced labor costs by 4%, while maintaining quality

Los Angeles

Built out, designed, inventoried, staffed and operated new flag-ship location for a $4 million dollar upscale outdoor furniture retail chain.Key leadership role in the store’s startup, including inventory selection and acquisition, pricing, operational procedure development, and store workflow planningAccountable for operations PNL performance and outperformed Sales Plan every monthActed as subcontractor for build out and design of 20,000 square foot prime retail siteScreened, interviewed, hired and trained the entire team of 10 employees on all aspects of operations and performance expectations

Greater Los Angeles Area

* Expanded client base to increase occupancy of assigned territory through marketing and sales initiatives.* Managed A/R's to increase profitability of each center by limiting Regus's exposure to bad debt. * Implemented corporate guidelines at each location to ensure brand integrity and value demonstrated. * Managed the center team to ensure sales, customer service and amenities are delivered to the highest standard.* Increased revenue with each client agreement by providing knowledge of wide array of support products and business solutions offered by Regus. * Managed the Profit & Loss Statement and analyze for areas of success and improvement. * Designed and implement plans to improve the centers' financial performance while achieving client retention goals.* Negotiated both short and long-term contracts with clients to acquire business while achieving desired profit margins. * Partnered with commercial real estate brokers to capture a larger audience for center office occupancy.* Managed services for national corporate accounts doing business in the greater Los Angeles area.* Responsible for personnel decisions and human resources management at the center level.

Culver City, San Francisco And Pasadena, Ca

Led Sales and Development strategy for upscale speciality furniture and sleep stores. Providing support and direction to facilitate cost controls, revenue growth and organizational value. - Developed business strategies, objectives and plans including performance targets, policies and specific programs to achieve the Company’s overall objectives which lead to double digit Comp Sales in both 2011 and 2012. - Participated in the decision-making process for all significant strategic initiatives and business development activities yielding an overall 3% increase in GM.- Developed and help execute multiple marketing initiatives and promotions directly leading to increased sales and market awareness.

Greater Los Angeles Area

Led Business Development efforts including the analysis, design, launch and management of a national Self-Automated Video Game Rental Kiosk Program. - Developed and executed GameFly’s Video Game Rental Kiosk Pilot, installing video game rental kiosks in partner stores including top-nationwide retailers. - Successfully established relationships and contracts with 3 multi-national host retailers including 7-11, & Barnes and Noble - Participated in the decision-making process for all significant strategic initiatives and provided support and direction to facilitate cost controls, revenue growth and organizational value. - Managed communication with hardware provider and solutions management team. - Developed customer/retailer support protocol along with synching user interface. - Designed and executed successful marketing strategies, including approach, initiation, design and execution.

West San Fernando And Santa Clarita Valley

Owner/Operator of three franchise stores selling premium furniture and ergonomic products. - Purchased 2 failing retail franchise locations. By identifying deficiencies and implementing the necessary business practices, I was successful at positioning these stores among the top 10% nationwide. - Grew sales of the two retail locations 64% from $1.4 million in 1999 to $2.3 million in 2002. - Opened third location in 2005 solely from the proceeds of the first two stores. - Managed total annual revenue over $4.5 million with profits exceeding 15% of sales by improving sales performance of all associates through sales training, motivation and retention. - Hired and managed 15 employees. - Selected as Chair of National Operations Committee for Relax the Back Franchisees.

Austin, Texas Area And Greater Los Angeles Area

Liaison between franchising company and franchisees.• Territory sales growth from less than $9 million in 1996 to over $20 million in 1999.• Improved Comp store revenue in territory by 10.5% per year from 1996 to 1999. • On site during installation of 19 new Franchise operations. Assisted new business owner in all facets of operating a specialty store including lease negotiations, product assortment, business planning, advertising, budgeting, hiring, and training.• Selected to develop “best practices” protocol rolled out nationally to all Relax-The-Back Franchisees.