Aaron Owens Email & Phone Number

Denver, Co, Us

Denver, Colorado, Us

Growing revenue at B2B companies keeps getting more complex. More competition, tighter customer budgets, bigger buying committees, longer sales cycles, and harder-to-reach decision-makers all require better positioning, smarter targeting, clearer messaging, personalized experiences across even more channels, integrated tech, and mounds of data to manage and make sense of......it's a lot. Which is why ID has assembled the top B2B consultants across Go-to-Market (GTM) strategy, digital media and advertising, creative strategy and production, Account-Based Marketing / Experiences (ABM/ABX), Revenue Operations (RevOps), and sales engagement. By integrating with your team, we operate as One Revenue Team, giving you everything you need to meet your most ambitious revenue goals predictably and intelligently.

Denver, Colorado, Us

ID is on the cutting edge of building complex Go-to-Market strategies that deliver predictable results for mid-size and enterprise B2B companies in tech, healthcare, telecom, and professional services.I continue to advise their clients on advanced RevOps strategy.If you need agency help defining your GTM and actually bringing it to life, ID is your best bet.

Denver, Colorado, Us

- Executive-level strategist at "#1 Account-Based Marketing (ABM) agency" and "Top 40 Demand-Gen agency" in North America (by B2B Marketer).- Senior strategist on "2022 Overall Best Strategy" and "2022 Best ABM Campaign" awards (The Marketing Alliance).- Led account expansion for top-tier accounts with multiple SOWs over $1M / year. Led RevOps support for Fortune 500 new logo acquisition.- Executive consultant on agency's largest Go-to-Market (GTM) projects.Stood up premier RevOps consulting practice within the agency, focused on improving clients' end-to-end CX and revenue engine performance. Transitioned legacy MarTech platform-focused practice area to be integrated at all levels of go-to-market strategy, integrated program development, and functional execution.Led development of frameworks, models, training, and other thought leadership around account-based experiences (ABX/ABM), sales enablement and acceleration, analytics, and market analysis. External thought leadership recognition includes:- American Association of Inside Sales Professionals (AA-ISP): Panelist on 2022 event titled "Grow Your Pipeline -- even during an economic downturn"- SalesHacker sales data roundtable (coming Sep 2022)

Denver, Colorado, Us

- Senior strategist on Gold and Silver award-winning ABX strategies (The Marketing Alliance)- Senior strategist on Gold and Silver award-winning sales strategies (The Marketing Alliance)- Co-Hosted Gartner's 2021 event on account-based marketing High Value Offers (HVO)- Launched ABM program that resulted in $11M in qualified acquisition pipeline for global identity management SaaS.- Launched ABM program that resulted in over 300% increase in qualified expansion pipeline (for specific product) for global e-commerce SaaS.- Launched ABM program that resulted in $118M increase in expansion REVENUE for largest healthcare consulting firm in US.

Denver, Colorado, Us

- Led and grew portfolio of tech, professional services, and healthcare accounts.- Trained and developed Account Managers on account-based marketing (ABM/ABX), go-to-market, revenue growth, and customer experience (CX).- Trained and developed MarTech team on Marketo, Salesforce, SalesLoft, Outreach, DemandBase, and PowerBI.- Launched new brand and offerings for e-commerce services company, with an account-based strategy that won over 20% of target account list (TAL), resulting in $12M in bookings in the first 12 months.

Denver, Colorado, Us

- Sold multiple marketing automation, Salesforce.com (SFDC), and other MarTech implementation projects ranging from $100k - 500k.- Reduced B2B sales cycle by 43% for national real estate advertiser by re-implementing Marketo, Salesforce, and PowerBI.- Increased account sales qualification by 37% for global airline services company by re-implementing Marketo (attribution and scoring), deploying a personalized marketing nurture, and implementing an orchestrated sales lifecycle.- Increased revenue by 52% YoY for global software development outsourcing company by developing and deploying an account-based marketing approach that fully integrated marketing and sales.

New York, Ny, Us

New York, Us

HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

Scottsdale, Us

Featured panelist on RevOps and sales efficiency.

We provide the fastest RevOps services, on a simple monthly subscription, built especially for small sales and marketing teams.As your sales and marketing team grows, your tech stack falls behind. We see the same growing pains over and over again as sales and marketing teams mature.- Endless backlog- Big ideas get postponed- You can't report on data buried in systems- Tech duties distract your team- Campaigns fall flat- Excessive manual workSo our senior RevOps experts complete your sales and marketing tech tasks quickly. You'll be assigned a dedicated senior RevOps Strategist who knows how the tech should work and can implement best practices quickly. Now you don't have to figure out what to do and how to do it.We can handle (almost) any RevOps task, including:- Customer Relationship Management platforms (CRMs)- Marketing Automation Platforms (MAPs)- Sales Engagement Platforms (SEPs)- Data enrichment and intent platforms- And much more…NO long-term contracts. NO scoping. NO drawn-out discovery. NO bloated decks, strategies, and solutions to justify big budgets.Just YES to momentum on your sales and marketing tech to-do list, including…Email campaignsLanding pagesWeb designWeb analyticsLead scoringAttributionData hygiene & managementSegmentationLead routingWebinar setupA/B testingSMS textingCalendar bookingZapier integrationsForm managementCRM / MAP integrationsData purchase & enrichmentReporting & forecastingUser managementAutomated workflowsCustom fields & objectsOpportunity / revenue stage setupLead-to-contact conversionSDR sequencesAnd more…On platforms including…Salesforce.com (SFDC)HubspotMarketoEloquaSharpspringKeap/InfusionsoftConstant ContactActiveCampaignSalesloftOutreachGrooveGongCalendlyWordpressBricks BuilderDivi ThemeElemantorKajabiClick FunnelsUberflipDriftDemandbaseTerminus6senseZoominfoRevLeanDataOn24StripeQuickbooks OnlineTableauPower BICrazyeggHotjarZapier

Englewood, Colorado, Us

We help revenue leaders transform go-to-market teams through coaching, training, and support.(Coaching absorbed into RevOpsIQ)

Englewood, Us

The only Account-Based Everything (ABE) accelerator that promises to get you in market in just 60 days with a proven high-value offer, and the plays to make your strategic accounts notice.(Curriculum absorbed by RevOpsIQ as part of GTM Bootcamp)

Fort Collins, Colorado, Us

I help primarily-B2B brands disrupt stale markets and become undisputed industry leaders. I led the creation of the Account Team and lead Strategy development and planning for our largest accounts.CLIENT RESULTS:- Led agency's first award-winning website redesign project.- Developed "growth & saturation plan" that helped B2G company double previous year's Q1 sales, including launching new service with 30% of first-year sales secured in just 30 days.- Implemented and/or managed four marketing automation systems (Marketo, Eloqua, Pardot, and SharpSpring).AGENCY RESULTS:- Closed $902k (annual budget) in new sales in first six months, with 50% recurring revenue (doubling agency monthly billings in just three months).- Directly managed 7-figure portfolio.- Created and led Account and Strategy teams.- Developed account management systems and strategy best practices.

Loveland, Co, Us

- Won company's 6th Inc5000 award (2nd during my tenure).- Developed and managed marketing strategy, plan, and budget to take client from $40M - $84M / yr in 2017.- Added an average of $1.52M - $3M / month of pipeline from marketing activities (240 leads per month with 27% MQL conversion within 90 days and 50% sales qualification).- Launched new service, achieving $300k in sales (30% of $1M annual goal) in first 30 days.- Led award-winning website relaunch for SAFEbuilt.com (won 2017 BMA Gold Key).

Loveland, Co, Us

SAFEbuilt is the largest private provider of community planning, zoning, and inspection services to local governments.* Won company's 5th Inc5000 award.* Developed and managed marketing strategy, plan, and budget to take company from $24M - $40M / yr in 2016. * Reduced cost-per-lead from $386+ to $5.* Implemented thought leadership strategy -- new website (since replaced), webinars, white papers, case studies, conference speaking, media relations, and blog.* Trained, led, and coached sales team during fastest growth period in company's history.* Developed and integrated customized Salesforce and Marketo environments.* Led successful legislative and executive branch advocacy.

Loveland, Co, Us

Develop go-to-market strategy to double revenue at private equity-owned SaaS & government services company over the course of three years.Was later hired to execute the plan (first internally and then as Fractional CRO), and we grew by 236% over the course of two years -- significantly exceeding goals.

Fort Collins, Co, Us

Consulted sales & marketing team on the development of a high-growth strategy:* Complete rebrand.* Implemented thought leadership strategy -- new website (launching 2016), webinars, white papers, case studies, conference speaking, media relations, and blog.* Developed and integrated customized Salesforce and Marketo environments.

Launched government relations and PR SaaS product into energy, telecom, and utilities markets as part of SaaS incubator. Developed on Force.com platform and listed on Salesforce AppExchange. Grew to $500k ARR before selling IP to clients to focus on family.

Golden, Co, Us

- Awarded 2014 Southern Gas Association Corporate Communications Award. - Developed corporate strategic communications plan that resulted in industry-leading growth and customer satisfaction.- Managed all C-Suite communications, internal and external, through complete replacement of executive team. - Pitched stories to local, regional, and national print, broadcast, and online media – receiving coverage on NBC, CBS, FOX, Wall Street Journal, various industry publications, and many statewide and local papers. - Served as crisis spokesperson on all significant events.- Managed $200k contract with multi-state PR firm. - Managed team of four internal lobbyists and eight contact lobbyists across four states.

Golden, Co, Us

With full P&L responsibility, turned-around a stagnant 26-employee natural gas utility division to one of the top-performing in 15 months.• Exceeded all growth and sales goals -- exceeding every prior year on record -- with $6.8 million in revenue.• Directly-responsible for $2.1 million annual O&M expense, and $2-5 million in annual capital investment.• Saved money and decreased delays by developing centralized and streamlined construction management software.

Golden, Co, Us

Manage Business Optimization initiatives and advised Senior Vice President of Operations and lead cross-department continuous improvement initiatives set by Board of Directors.• Led SAP FICA re-implementation, enabling accurate division P&L reporting.• Led SAP Business Objects / BEx / Tableau re-implementation to improve dashboards and reporting.• Developed strategy to move from 25th percentile into 90th percentile on most important KPIs.

Golden, Co, Us

Created a new department to consolidate technical training, policy and procedure development, and technology project management for key Operations systems.• Saved $477k annually through SAP Plant Maintenance / CRM improvements.• Led SAP training department, recruiting, training, and coaching team of four employees who primarily trained 32 field support staff, 23 managers, and 200+ service technicians.• Lead Operations representative on SAP IS-U implementation (billing, PM, and CRM).• Developed online training modules to enable 24/7 training, allowing training team to focus on strategic training instead of day-to-day re-training.• Designed complete technical manual and process and procedure manual to be used by 125-seat Call Center and all field personnel.• Helped transition from third—party call center to an internal call center.

Top Accomplishments:- Senior Field Organizer for first-ever field campaign funded by DCCC (2008)- Beat 32-year record for number of votes for Democratic Congressional candidate in state (2004)- Eliminated sales tax on groceries (2006)- Eliminated juvenile death penalty (2004)- Prevented medical malpractice limits (2004)Campaigns Included:- Gary Trauner for U.S. House (2008)- Nick Carter for U.S. Senate (2008)- Dale Groutage for U.S. Senate (2006)- Dave Freudenthal for Governor (2006)- Bill Eikenberry for State Auditor (2006)- Gary Trauner for U.S. House (2006)- Grocery Sales Tax Relief Ballot Initiative (2006)- My Rural America Voter Education (2006)- Oppose WY Healthcare Resolution Ballot Initiative (2004)- Oppose WY Healthcare Damages Limit Ballot Initiative (2004)- Ted Ladd for U.S. House (2004)- ...and MANY local campaigns (state legislature and county executives)Major Legislative Advocacy Included:- Grocery Sales Tax Relief Act (2006)- Alternative Energy Commission Creation Act (2005)- Juvenile Death Penalty Elimination Act (2004)- Medical Damages Limit Act (2004)- Medical Damages Resolution Act (2004)- Young Adults Task Force Creation Act (2003)

Us

Sold and implemented niche ERP software for juvenile justice and human service agencies, consistently out-performing larger competitors in areas of affordability, project timelines, and customer service.• Managed sales process for several “dry” accounts, turning into profitable clients by identifying unique value-adding opportunities and improving customer support relationships.• Managed client implementation projects between $50k and $500k.• Managed first implementation of new (experimental) version on schedule and on budget.• Sold Senior Executives on – and managed development of – new document management module that gained an average of $50k in additional license fees and $10k in annual maintenance from most clients.• As Business Analyst, developed improved workflows that saved clients several days (and potentially tens-of-thousands of dollars) on each case.

Public Administration / Sociology / Political Science

Political Science / Economics

Certificate, Master Coaching

Senior Graduate

Hypnotherapy/Hypnotherapist