Aaron Soto Email & Phone Number

Huntington Beach, CA, US

Somerset, NJ, US

• I am responsible for FinOps, cloud cost optimization, performance efficiency, cloud sustainability, and other client-centered sustainability solutions. I drive offering development, go-to-market strategy, executive.
• Offering development to embed sustainability into existing services, including FinOps + GreenOps services, Sustainable IT Program Development, Cloud Migrations for Sustainability, Server + Cloud Infrastructure.
• Net-new offering development with strategic technology partnerships, including carbon accounting implementation and integration services, sustainable procurement / supply chain solutions, and other Sustainability/ESG.
• Creation of Client Briefing presentations, Service Brief one-pagers, and similar sales artifacts.
• Creation of technical demos and rapid prototypes to demonstrate value for cloud cost + carbon optimization, corporate carbon emissions management solutions, and related systems integrations.
• Lead Sustainability/ESG-centric conversations with Chief Sustainability Officers, CFOs, CIOs, CTOs, VPs of Infrastructure, and similar executive leaders.

Seattle, WA, US

• Sr. Sustainability Solutions Architect leading North American (NAMER) sustainability specialist requests and opportunity pre-sales for sustainability-related use cases.
• Served as primary author and presenter for a re:Invent 2022 workshop entitled, "Using Amazon SageMaker, AutoGluon, and ASDI to predict air quality." This workshop was also selected to be re-presented at re:Invent 2023.
• Built a Circular Economy proof-of-concept (POC) based on the Material Circularity Indicator (MCI) to support a joint re:Invent 2022 presentation between AWS and CapGemini that later led to the "Lifecycle Optimization.
• Served as an Environmental Sustainability Technical Field Community (TFC) Core Member helping drive TFC strategy, mentorship, and operations globally. Within this role I mentored six additional members into the TFC.
• Presented "Architecting for Sustainability" at numerous AWS events and provided expertise to customers looking to manage and reduce their carbon footprint.
• Helped drive Sustainability GTM Strategy for solutions from Salesforce, Persefoni, Altruistiq, and similar partners.

Seattle, WA, US

• Sr. Partner Solutions Architect evangelizing and driving engagements for our Independent Software Vendors (ISVs) building great business solutions on the AWS cloud.
• Co-developed the AWS + ISV Immersion Day Program that offered AWS customers the ability to engage with interactive pre-sales events in both single-customer and multi-customer formats. These events covered the business.
• Created ISV Technical Field Guides (TFG) as a new internal partner document type to provide our Account Solutions Architects a tool for discovering ISV solutions and understanding how they work. TFGs normalized and.
• Created an AWS-centric ISV solution search system by crawling ISV partner webpages and indexing data within an Amazon Kendra-based search service to help account teams find relevant ISV solutions for their customers'.
• Created an internal browser plug-in to surface ISV partner characteristics within web search results so that account teams using web search to research ISV solutions could quickly see which results were AWS partners.
• Example companies supported included "ISV Accelerate" partners like Snowflake, Confluent, MongoDB, Trend Micro, Crowdstrike, Snyk, JFrog, OutSystems, Hashicorp, Apptio, and Druva,

• OVERVIEWI led our core Product+UX innovation team within our InsurTech parent group tasked with iteratively discovering and solving customer problems within a range of verticals at various stages of maturity.DETAILS
• Manage multiple concurrent products in business insurance, HOAs/COAs, and private aviation.
• Oversee all aspects of innovation including product strategy, research, development, and launch.
• Create research plans, personas, Jobs-to-be-Done (JTBD) materials, and customer journey maps.
• Work with our Business+Insurance leaders on innovative acquisition strategies and techniques.
• Executive reports to our CEO on research findings, product progress, and recommended actions.OUTCOMES

UX Research & Design project completed per Accenture requests with actionable design implications aimed at uncovering customer needs and behaviors around wine culture through interviews, a design sprint, and iterative design + evaluation.

Principal developer, architect, and consultant within the company building B2C web apps and B2B solutions for a variety of clients over roughly a 20 year span.* Key e-commerce, membership, and customer loyalty solutions for large wineries including South Coast Winery, Carter Estate Winery, Wilson Creek Winery, and Thousand Islands Winery.* Additional B2C.

Master, Human-Computer Interaction & Design

Bs, Information And Computer Science

Certificate, Marketing