Aaron Tarver Email & Phone Number

Provide strategic and hands-on marketing support to high-growth organizations to drive end user growth.Previous clients include:- Spring Health: Design and execution of marketing strategy to support member growth in global markets, implementation of digital campaign landing sites- Thirty Madison: Development of B2B2C marketing strategy and advisement of growth forecasting, CAC modeling, and resource planning- Parsley Health: Design and implementation of marketing strategy to acquire users via B2B2C channels- Employer Direct Healthcare: Execution of user research and development of marketing personas- Scene Health: Design of playbook to acquire members via government payor partnerships- Level Benefits: Development of member lifecycle messaging strategy - Firefly Health: Development of member marketing and client marketing playbooks- Papa: Advisement of B2B2C marketing strategy and assets

New York, Us

New York, Ny, Us

Dallas, Tx, Us

New York City, Ny, Us

New York City, Ny, Us

- Launched the Member Marketing function to grow and engage the end user base at Spring Health, an employer mental health benefit with customers ranging from Equinox to Whole Foods- Managed a team driving user acquisition strategies with customers across Spring Health’s book of business- Designed and implemented member growth strategies that increased Spring Health end users by 500%- Consulted and sold in marketing programs with customers that contributed to +300% revenue growth from strategic accounts- Built and launched new marketing programs spanning digital and traditional channels to drive top-of-funnel growth

New York City, Ny, Us

Us

Miami, Florida, Us

Watertown, Massachusetts, Us

San Francisco, Us

- Led marketing and user acquisition strategy across largest customer accounts to drive growth in service utilization- Partnered with key customer accounts to plan, build, and execute user acquisition campaigns and programs- Maintained attribution systems to monitor campaign performance and optimize marketing mix and messaging

San Francisco, Us

San Francisco, Us

- Managed user acquisition and engagement campaigns across 30+ customers, driving utilization rates 10x higher than industry standards- Led the development of 80+ marketing campaign assets, spanning traditional, digital, and social media- Developed 40+ campaign landing environments for customer marketing efforts to improve end-to-end user journey- Oversaw all B2C marketing events, coordinating the logistics and staffing for 45+ on-site customer events

San Jose, Ca, Us

- Coordinated the planning, production, and implementation of fully-integrated brandingand advertising campaigns spanning TV, print, and digital media in across domestic and global markets- Managed 6 separate campaign installments around specific programs and media buysdriving over 9.6B impressions to our audience- Facilitated product integrations and branding programs with sponsorship partners todevelop targeted branding opportunities- Oversaw the proper use of Cisco marketing assets and branding elements to ensure aconsistent adherence to brand policy company-wide

San Jose, Ca, Us