Aaron Tarver Email and Phone Number
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As the founder of Morningside Growth, I specialize in driving user acquisition and engagement for health startups navigating the employer benefits and payor space. With a decade of experience spanning B2B2C and D2C channels, I’ve partnered with organizations such as Spring Health, Thirty Madison, and Kindbody to design and implement strategies that achieve measurable growth.Before founding Morningside Growth, I built and scaled member growth functions at high-growth health tech startups, including Included Health and Spring Health. Today, I collaborate with industry leaders to unlock growth potential, leveraging expertise in market expansion, member activation, and cross-functional leadership.My approach is rooted in strategic thinking and implementing data-driven solutions that align with each client’s unique business and objectives.Outside of work, I enjoy photography (aarontarverphoto.com) and mentoring young professionals through organizations like Big Brothers Big Sisters of NYC.
Morningside Growth
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OwnerMorningside Growth Aug 2021 - PresentProvide strategic and hands-on marketing support to high-growth organizations to drive end user growth.Previous clients include:- Spring Health: Design and execution of marketing strategy to support member growth in global markets, implementation of digital campaign landing sites- Thirty Madison: Development of B2B2C marketing strategy and advisement of growth forecasting, CAC modeling, and resource planning- Parsley Health: Design and implementation of marketing strategy to acquire users via B2B2C channels- Employer Direct Healthcare: Execution of user research and development of marketing personas- Scene Health: Design of playbook to acquire members via government payor partnerships- Level Benefits: Development of member lifecycle messaging strategy - Firefly Health: Development of member marketing and client marketing playbooks- Papa: Advisement of B2B2C marketing strategy and assets
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Member Growth Lead - Employers (Consultant)Kindbody Apr 2024 - Nov 2024New York, Us -
B2B2C Member Growth & Engagement (Consultant)Eden Health May 2023 - May 2024New York, Ny, Us -
Customer Research & Marketing Personas (Consultant)Lantern May 2023 - Aug 2023Dallas, Tx, Us -
Global Lead - Member Growth (Consultant)Spring Health Aug 2021 - Apr 2023New York City, Ny, Us -
Director Of Member MarketingSpring Health Jul 2020 - Jul 2021New York City, Ny, Us- Launched the Member Marketing function to grow and engage the end user base at Spring Health, an employer mental health benefit with customers ranging from Equinox to Whole Foods- Managed a team driving user acquisition strategies with customers across Spring Health’s book of business- Designed and implemented member growth strategies that increased Spring Health end users by 500%- Consulted and sold in marketing programs with customers that contributed to +300% revenue growth from strategic accounts- Built and launched new marketing programs spanning digital and traditional channels to drive top-of-funnel growth
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B2B2C Member Growth & Engagement Strategy (Consultant)Parsley Health Nov 2022 - Mar 2023New York City, Ny, Us -
Member Acquisition & Engagement - B2B2C (Consultant)Thirty Madison Mar 2022 - Jul 2022Us -
B2B2C Marketing Strategy (Consultant)Papa Aug 2021 - Jan 2022Miami, Florida, Us -
B2B2C Member & Client Marketing Strategy (Consultant)Firefly Health Oct 2021 - Dec 2021Watertown, Massachusetts, Us -
Senior Marketing Manager, Consumer MarketingIncluded Health Jul 2019 - Jun 2020San Francisco, Us- Led marketing and user acquisition strategy across largest customer accounts to drive growth in service utilization- Partnered with key customer accounts to plan, build, and execute user acquisition campaigns and programs- Maintained attribution systems to monitor campaign performance and optimize marketing mix and messaging -
Marketing Manager, Consumer MarketingIncluded Health Dec 2017 - Jun 2020San Francisco, Us
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Product Marketing ManagerIncluded Health Mar 2015 - Oct 2016San Francisco, Us- Managed user acquisition and engagement campaigns across 30+ customers, driving utilization rates 10x higher than industry standards- Led the development of 80+ marketing campaign assets, spanning traditional, digital, and social media- Developed 40+ campaign landing environments for customer marketing efforts to improve end-to-end user journey- Oversaw all B2C marketing events, coordinating the logistics and staffing for 45+ on-site customer events
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Global Advertising & Media, Program SpecialistCisco Systems Jul 2013 - Feb 2015San Jose, Ca, Us- Coordinated the planning, production, and implementation of fully-integrated brandingand advertising campaigns spanning TV, print, and digital media in across domestic and global markets- Managed 6 separate campaign installments around specific programs and media buysdriving over 9.6B impressions to our audience- Facilitated product integrations and branding programs with sponsorship partners todevelop targeted branding opportunities- Oversaw the proper use of Cisco marketing assets and branding elements to ensure aconsistent adherence to brand policy company-wide -
Global Advertising & Media, Project SpecialistCisco Systems Aug 2011 - Jul 2013San Jose, Ca, Us
Aaron Tarver Skills
Aaron Tarver Education Details
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University Of Michigan - Stephen M. Ross School Of BusinessMarketing
Frequently Asked Questions about Aaron Tarver
What company does Aaron Tarver work for?
Aaron Tarver works for Morningside Growth
What is Aaron Tarver's role at the current company?
Aaron Tarver's current role is Consultant, User Acquisition & Engagement | B2B2C Marketing Leader | Included Health Alum | Spring Health Alum.
What is Aaron Tarver's email address?
Aaron Tarver's email address is ta****@****ail.com
What is Aaron Tarver's direct phone number?
Aaron Tarver's direct phone number is +190890*****
What schools did Aaron Tarver attend?
Aaron Tarver attended University Of Michigan - Stephen M. Ross School Of Business.
What are some of Aaron Tarver's interests?
Aaron Tarver has interest in Design, Cooking, Entrepreneurship, Marketing Strategy, Basketball, Photography, Brand And Product Management, Advertising, African And Asian History.
What skills is Aaron Tarver known for?
Aaron Tarver has skills like Marketing, Fundraising, Advertising, Marketing Strategy, Market Research, Social Media Marketing, Project Management, Social Media, Product Management, Team Leadership, Press Releases, Competitive Analysis.
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