Throughout his career, Aaron has always found himself to be either the most creative person in the technical team or the most technical person in the creative team. During his decades of experience in industries spanning advertising, design, publishing, startups, and consulting, he ran into a challenge: There was no way to gain real-time insights on the advertising campaigns he was working on with his clients. Pairing creative vision with technical chops to overcome this challenge, Aaron built and founded Lexer, the Customer Data & Experience Platform helping brands and retailers drive incremental sales through improved customer experiences. Since Lexer’s formation in 2010, he’s built a passionate, dependable team spanning Australia and North America while leading the continued development of both Lexer’s products and culture. Looking ahead, Aaron’s excited to work with his rapidly-growing team on improving Lexer’s existing solution and exploring the future of data-powered customer experiences. Outside of his work, Aaron is an avid LEGO builder, dedicated dog dad, adventurous cook, and karaoke enthusiast.