Aaron Westover Email & Phone Number

Phoenix, Arizona, United States

• Provides oversight and direction to a team of business intelligence and research analysts• Designs and executes research/analyses to support strategic development of services and leverages primary and secondary research to drive deeper customer understanding and revenue impact• Identifies best practices and emerging trends that may signal change or have implications for partners' enrollment efforts, including technological innovations which may impact or support higher… Show more • Provides oversight and direction to a team of business intelligence and research analysts• Designs and executes research/analyses to support strategic development of services and leverages primary and secondary research to drive deeper customer understanding and revenue impact• Identifies best practices and emerging trends that may signal change or have implications for partners' enrollment efforts, including technological innovations which may impact or support higher education• Analyzes competition and identifies potential marketing opportunities and threats as well as participates in forecasting services and markets; takes ownership of the internal and external management of the market research process• Interprets business issues into concise market research objectives and market research studies with clear and specific deliverables and presents findings to marketing and senior management personnel• Functions as a process manager for all marketing-related reporting• Creates, maintains, and administers marketing department's reporting systems• Evaluates and selects new software and services to be used for marketing reporting• Sets and oversees the documentation and communication of policies for marketing reporting, collecting and acting on input from Business Analytics and Enrollment departments• Collaborates with internal marketing managers and directors in developing budgets for each inquiry source• Troubleshoots issues with data, utilizing necessary resources from other departments• Submits change requests and recommends system enhancements with ITS and performs functional and quality testing when changes are made to the system• Develops new reports and reporting tools as needed by the marketing department or management as well as external customers Show less

Phoenix, Arizona Area

• Provides oversight and direction to a team of analysts and researchers• Designs and executes research/analyses to support strategic development of services and leverages primary and secondary research to drive deeper customer understanding and revenue impact• Identifies best practices and emerging trends that may signal change or have implications for partners' enrollment efforts, including technological innovations which may impact or support higher education• Analyzes… Show more • Provides oversight and direction to a team of analysts and researchers• Designs and executes research/analyses to support strategic development of services and leverages primary and secondary research to drive deeper customer understanding and revenue impact• Identifies best practices and emerging trends that may signal change or have implications for partners' enrollment efforts, including technological innovations which may impact or support higher education• Analyzes competition and identifies potential marketing opportunities and threats as well as participates in forecasting services and markets; takes ownership of the internal and external management of the market research process• Interprets business issues into concise market research objectives and market research studies with clear and specific deliverables and presents findings to marketing and senior management personnel• Functions as a process manager for all marketing-related reporting• Creates, maintains, and administers marketing department's reporting systems• Evaluates and selects new software and services to be used for marketing reporting• Sets and oversees the documentation and communication of policies for marketing reporting, collecting and acting on input from Business Analytics and Enrollment departments• Collaborates with internal marketing managers and directors in developing budgets for each inquiry source• Troubleshoots issues with data, utilizing necessary resources from other departments• Submits change requests and recommends system enhancements with ITS and performs functional and quality testing when changes are made to the system• Develops new reports and reporting tools as needed by the marketing department or management as well as external customers Show less

Phoenix, Arizona

• Provides oversight and direction to a team of analysts and researchers• Designs and executes research/analyses to support strategic development of services and leverages primary and secondary research to drive deeper customer understanding and revenue impact• Identifies best practices and emerging trends that may signal change or have implications for the university’s enrollment efforts, including technological innovations which may impact or support higher education• Analyzes… Show more • Provides oversight and direction to a team of analysts and researchers• Designs and executes research/analyses to support strategic development of services and leverages primary and secondary research to drive deeper customer understanding and revenue impact• Identifies best practices and emerging trends that may signal change or have implications for the university’s enrollment efforts, including technological innovations which may impact or support higher education• Analyzes competition and identifies potential marketing opportunities and threats as well as participates in forecasting services and markets; takes ownership of the internal and external management of the market research process• Interprets business issues into concise market research objectives and market research studies with clear and specific deliverables and presents findings to marketing and senior management personnel• Functions as a process manager for all marketing-related reporting• Creates and maintains marketing department's reporting systems• Serve as systems administrator for all marketing-owned reporting systems• Evaluates and selects new software and services to be used for marketing reporting• Sets and oversees the documentation and communication of policies for marketing reporting, collecting and acting on input from Business Analytics and Enrollment.• Collaborates with internal marketing managers and directors in developing budgets for each inquiry source• Troubleshoots issues with data, utilizing necessary resources from other departments• Submits change requests and recommends system enhancements with ITS and performs functional and quality testing when changes are made to the system• Develops new reports and reporting tools as needed by the marketing department or management as well as external customers Show less

Phoenix, Arizona Area

• Provides oversight and direction to a team of analysts and researchers• Designs and executes research/analyses to support strategic development of services and leverages primary and secondary research to drive deeper customer understanding and revenue impact• Identifies best practices and emerging trends that may signal change or have implications for the university’s enrollment efforts, including technological innovations which may impact or support higher education• Analyzes… Show more • Provides oversight and direction to a team of analysts and researchers• Designs and executes research/analyses to support strategic development of services and leverages primary and secondary research to drive deeper customer understanding and revenue impact• Identifies best practices and emerging trends that may signal change or have implications for the university’s enrollment efforts, including technological innovations which may impact or support higher education• Analyzes competition and identifies potential marketing opportunities and threats as well as participates in forecasting services and markets; takes ownership of the internal and external management of the market research process• Interprets business issues into concise market research objectives and market research studies with clear and specific deliverables and presents findings to marketing and senior management personnel• Functions as a process manager for all marketing-related reporting• Creates and maintains marketing department's reporting systems• Serve as systems administrator for all marketing-owned reporting systems• Evaluates and selects new software and services to be used for marketing reporting• Sets and oversees the documentation and communication of policies for marketing reporting, collecting and acting on input from Business Analytics and Enrollment.• Collaborates with internal marketing managers and directors in developing budgets for each inquiry source• Troubleshoots issues with data, utilizing necessary resources from other departments• Submits change requests and recommends system enhancements with ITS and performs functional and quality testing when changes are made to the system• Develops new reports and reporting tools as needed by the marketing department or management as well as external customers Show less

Phoenix, Arizona Area

• Designs and executes research/analyses to support strategic development of services and leverages primary and secondary research to drive deeper customer understanding and revenue impact; identifies best practices and emerging trends that may signal change or have implications for the University’s enrollment efforts, including technological innovations which may impact or support higher education.• Analyzes competition and identifies potential marketing opportunities and threats as well… Show more • Designs and executes research/analyses to support strategic development of services and leverages primary and secondary research to drive deeper customer understanding and revenue impact; identifies best practices and emerging trends that may signal change or have implications for the University’s enrollment efforts, including technological innovations which may impact or support higher education.• Analyzes competition and identifies potential marketing opportunities and threats as well as participates in forecasting services and markets; takes ownership of the internal and external management of the market research process.• Interprets business issues into concise market research objectives and market research studies with clear and specific deliverables and presents findings to Marketing/senior management.• Functions as a process manager for all Marketing-related reporting.• Creates and maintains BusinessObjects universe and Marketing’s SQL server in the data warehouse.• Serve as systems administrator for all Marketing-owned reporting systems. (BusinessObjects, etc.)• Evaluates and selects new software and services to be used for Marketing reporting.• Sets and oversees the documentation and communication of policies for Marketing reporting, collecting and acting on input from Business Analytics and Enrollment.• Collaborates with internal Marketing managers in developing budgets for each inquiry source.• Troubleshoots issues with data, utilizing necessary resources from other departments, including CRM, CampusVue, Business Analytics, and Database Administration.• Submits change requests and recommends system enhancements with ITS and performs functional and quality testing when changes are made to the system.• Develop new reports and reporting tools as needed by the Marketing team or management as well as external customers. Show less

Phoenix, Arizona Area

Instruct graduate students studying business analytics and data science.

Phoenix, Arizona Area

Assist with instruction for traditional campus students.

Mesa, Az

On-site service, repair, and training for Apple computers and iDevices.

• Lead Insight’s team of Pricing Analysts• Drive profitability in both advertised list prices and client pricing using world-class pricing strategies• Serve as a systems super user and Pricing subject matter expert with IT• Produce sales reporting and analysis, including forecasting, comparing actual performance to budget• Develop custom pricing grids and strategies for different product and service categories and client types• Create ad-hoc reports, including charts and… Show more • Lead Insight’s team of Pricing Analysts• Drive profitability in both advertised list prices and client pricing using world-class pricing strategies• Serve as a systems super user and Pricing subject matter expert with IT• Produce sales reporting and analysis, including forecasting, comparing actual performance to budget• Develop custom pricing grids and strategies for different product and service categories and client types• Create ad-hoc reports, including charts and graphs, for deep dive investigations• Provide executive overviews and dashboards, including presentations to executive leadership Show less

Phoenix, Arizona Area

• Drive profitability in both advertised list prices and client pricing using world-class pricing strategies• Serve as a systems super user and Pricing subject matter expert with IT• Produce sales reporting and analysis, including forecasting, comparing actual performance to budget• Develop custom pricing grids and strategies for different product and service categories and client types• Create ad-hoc reports, including charts and graphs, for deep dive… Show more • Drive profitability in both advertised list prices and client pricing using world-class pricing strategies• Serve as a systems super user and Pricing subject matter expert with IT• Produce sales reporting and analysis, including forecasting, comparing actual performance to budget• Develop custom pricing grids and strategies for different product and service categories and client types• Create ad-hoc reports, including charts and graphs, for deep dive investigations• Provide executive overviews and dashboards, including presentations to executive leadership Show less

Phoenix, Arizona Area

• Drive profitability in both advertised list prices and client pricing using world-class pricing strategies• Serve as a systems super user and Pricing subject matter expert with IT• Produce sales reporting and analysis, including forecasting, comparing actual performance to budget• Develop custom pricing grids and strategies for different product and service categories and client types• Create ad-hoc reports, including charts and graphs, for deep dive… Show more • Drive profitability in both advertised list prices and client pricing using world-class pricing strategies• Serve as a systems super user and Pricing subject matter expert with IT• Produce sales reporting and analysis, including forecasting, comparing actual performance to budget• Develop custom pricing grids and strategies for different product and service categories and client types• Create ad-hoc reports, including charts and graphs, for deep dive investigations• Provide executive overviews and dashboards, including presentations to executive leadership Show less

Phoenix, Arizona Area

• Provided marketing and technical sales support for over 500 sales executives• Coordinated vendor events and training• Created and maintained informational intranet sites for partners

• Sold IT products and services to business clients• Built clientele through research and leads management• Worked with heads of IT departments and purchasing agents to develop complete solutions

Phoenix, Arizona Area

• Troubleshooting, diagnosis, hardware repair and upgrades, software installations and configuration, training• Re-Mac’s only field technician for eight months• Clientele included business customers and consumers• Maintained top service ratings from Apple

Paraguay

Phoenix, Arizona Area

• Telephone technical support for Windows and Mac Internet users• Communicating technical information and instructions to computer-illiterate people over the telephone

Scottsdale, Az

Phoenix, Arizona Area

• Mac sales and technical support for consumers

Master Of Science (M.S.), Business Analytics, 4.0

Activities and Societies: Delta Mu Delta

Master Of Business Administration (Mba), 4.0

Activities and Societies: Delta Mu Delta

Bachelor Of Science (B.S.), Business Administration, Business Intelligence, Summa Cum Laude

Activities and Societies: Delta Mu Delta

Bachelor Of Science (B.S.), Information Technology, Summa Cum Laude