Executive Director, Marketing Data Services
Current- Provides oversight and direction to a team of business intelligence and research analysts
- Designs and executes research/analyses to support strategic development of services and leverages primary and secondary research to drive deeper customer understanding and revenue impact
- Identifies best practices and emerging trends that may signal change or have implications for partners' enrollment efforts, including technological innovations which may impact or support higher… Show more
- Identifies best practices and emerging trends that may signal change or have implications for partners' enrollment efforts, including technological innovations which may impact or support higher education
- Analyzes competition and identifies potential marketing opportunities and threats as well as participates in forecasting services and markets; takes ownership of the internal and external management of the market.
- Interprets business issues into concise market research objectives and market research studies with clear and specific deliverables and presents findings to marketing and senior management personnel