Aaron is a digital marketing expert with 18 years of experience in serving multinational clients.Possess an inquisitive and creative mind, and have a good predictive sense based on the broad experience in digital marketing, social marketing, e-commerce, etc.Ability to spot social media trends in China and have a deep understanding of changing digital market dynamics.Have strong business knowledge and unique insight, understanding of a variety of business practices, and Chinese consumers’ digital behaviors.Responsible for managing the innovative business and IMC integration business within LEO Digital Network, and driving LDN globally.Co-founded Arkr GROUP and led it to become a major force in digital advertising industry.Merged with several agencies and formed the foundation of LEO Digital Network in 2014.Established Co-Creation Platform “AI”, created one-stop integrated marketing solution for clients, which pioneers the industry.Effectively integrated resources in company, and brought media together with creative to generate collaborative business model.Transferred Arkr from the role of a regular advertising agency into a business partner position with the clients, and achieved ROI for brands.Honors:• 2014、2015、2016、2018 Campagin Asia China A-List • 2017 《Fast Company》 China Region“Most Creative People” • The Young Marshal of Chinese advertising• 40 under 40 member @ASIASpecialties: - Integrated Digital Campaign Planning, Activation and Management- Digital Communication Strategy- Social Media Community Engagement Planning - Digital Media Strategy and Planning- E-commerce Strategy and Planning- Social Business Strategy- Mobile Marketing Experience Planning and Digital Solution- Digital & Social Workshop and Training