Aarthi Reddy K Email & Phone Number

United States

Canada:Developed daily email campaigns, push notifications to the Wendy's mobile app.Built end-to-end lifecycle for welcome and birthday journeys.Built audience for Wendy's Canada through data received from C360 pipelines.Warmed and maintained IP'sMaintained data quality and performed Data deletion through SSJS.Integrated One Trust to enable Data deletion through API.Worked on email and push notification development, scheduling and post deployment supportWorked closely with content development team and made suggestions on most engaging aspects based on previous data analysis.Built Monthly reports that highlight engagement and room for improvement in key aspects.Leveraged Datorama to generate scheduled Reports.Helping Wendy's team transition to Braze

United States

Worked on both US and Canada operations of The Wendy's CompanyUS:Developed daily email campaigns, push notifications to the Wendy's mobile app.Built transactional emails like password reset, locked account, order receipts and such.Worked with mobile app team to integrate API driven events.Worked with Google C360 team and built pipelines that bring customer data into Salesforce Marketing Cloud.Worked with custom SQL in automation studio to segment data as per business requirement.Built multiple lifecycle journeys that help in reengagement of consumers.

New York City Metropolitan Area

I handled campaign sends involving email build, creating data extensions, working with SQL in Salesforce Automation studio, building journeys and activating them for various brands within L’oreal’s portfolio like Viktor & Rolf, Kerastase, Salon Centric, YSL, Armani, Kiehl’s, PRADA, Valentino and othersBuilt cloud pages for e-mail signup and SMS signup for many the brands under L’oreal portfolio and configured them such that Marketing cloud receives data to data extensionsBuilt multiple email journeys with brand specific criterion such as Refer a friend , Back in stock, lapsed user and many more. Used Interaction Studio to build IS Recipes and integrated them into emails.

Worked in an Agile environment with a focus on test-driven design methods.Design advanced reports, dashboards, and portals in Marketing Cloud.Coordination of day-to-day email operations, building and segmenting audiences, and creating automated campaigns.Scheduling deployments in the Salesforce Marketing Cloud application and providing completion communications to the clientLeverage SFMC’s AmpScript to automate email sending processes.Conducted A/B testing and did recommendations accordingly.

Certifications, Salesforce Crm

Trailhead Triple Star Ranger with 11 Superbadges and hand full of certifications

Bachelor'S Degree, Mechanical Engineering

Master'S Degree, Computer Science