Aarti Kamath Email & Phone Number

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Bengaluru Area, India

My role as social and digital media lead at IBM India requires me to oversee social activities and communication for IBM Asia Pacific.- Managing social media accounts for IBM Asia Pacific - Developing social and digital strategy for IBM Asia Pacific - Leading all social campaigns for IBM Asia Pacific and providing social support in terms of content and strategy for IBM India events- Leading social enablement programs for IBMers, senior executives, developers, tech SMEs etc across IBM Asia Pacific - Social engagement of IBMers, influencers, SMEs across social media platforms- Social analysis and reporting through social media tools - Development of digital and social content and assets

Bangalore

At Mapplinks, I led the Digital Marketing team of 7 that comprised designers, analysts, strategists, & content writers that handled 7-8 accounts media accounts at any given point. I was also responsible for strategizing, reviewing, and managing all content based projects and standalone design projects (marketing collateral, identity design projects and other creatives). My chief responsibilities here included: - Content development – Writing, developing, and reviewing blogs, ad copy, social media post content, infographics, brand guideline books, web content, SEO & ASO content, corporate presentations (in-house and for clients)- Design – Conceptualizing and reviewing design ideas for social media posts, brand identity, infographics, presentations (in-house & for clients)- Strategy – Researching on, conceptualizing, and executing social media strategies for campaigns (organic and paid) on FB & TW , social media strategies for Instagram, Pinterest, LinkedIn (in-house and for clients)My other responsibilities included: - Handling live tweeting events, tweet chats - Developing creative campaigns for brands - online and offline, both copy and design- FB paid campaigns - Reports and analysis- Account management and client interfacing - Sales & pitches- Interviews for Digital Strategists, Analysts and Graphic Designers- Allocation of tasks and team management

Bengaluru Area, India

I have been associated with The B-Hub since its inception. I have contributed immensely to developing and establishing the company’s identity, online and social media presence. In addition to this, at The B-Hub, my roles and responsibilities included:- Supervising & managing projects from concept to completion - Developing creative campaigns for brands - online and offline, both copy and design - Providing direction to designers and copywriters - Initiating & coordinating brainstorming sessions with clients - Developing pitches and concepts - Monitoring output qualityProjects include: Branding, identity design, web design, UI/UX design, Marketing creatives, Video development, Content development, Ad copy

Kolkata Area, India

Content Development (In-house and for clients), SEO Content for Keywords, Client Servicing, Social Media Marketing, Report Management, Documentation & Delivery, Market Research, Process Streamlining, Sales Strategy Development