Design and execute trade strategies for a diverse portfolio of western sauces, spreads, waffles amongst others with a combined annual turnover of INR 350+ Cr to deliver company’s objective of profitable growth1. Manage a budget of INR 30+ Cr to improve spend effectiveness across all channels2. Thought leadership on developing concepts for sales enablement / enhancement, new portfolio launch 3. Collaborating with external agencies like Nielsen and Snapbizz to get retail data on category trends and market benchmarking, generating insights and aligning internal stakeholders actionable next steps4. Developing user friendly data tools and dashboards with Microsoft Power BI, usable across functions / teams to enable actionable business insights5. Project lead for SFA-DMS implementation

Responsible for enabling field sales team to deliver brand’s business/fundamental goals and collaborating with brand MFT for delivering top-line/profit/share goals1. Designing trade strategies to help drive availability and/or visibility 2. Managing Trade Spends and owing the Trade Spend Budget for the brand3. Pre-post promotion analysis via studying the impact on both internal and external off-takes

Single handedly managed business and relationship for the two largest Branded Chain Pharma accounts - Apollo and Medplus - with an annual turnover of +250 crs with P&G, delivering strong double-digit growth consistently1. Negotiating and executing annual Trade Terms2. Designing assortment, merchandising and promotion strategies, based on insights from shopper purchase behavior. 3. Responsible for designing and execution of business plans to help deliver each brand volume and value share objective and helping customers to develop programs, to build business for both the company and the customer.

Handling Account Management for Regional MiniMarket Chains.1. Designing and negotiating Trade Terms2. Designing assortment, shelving, pricing and merchandising startegies

Responsible for delivering superior sales fundamentals (assortment, merchandising) and volume objectives via store category share analysis and collaboration with regional customer teams to capitalize on local opportunities.

Single-handedly leading business operations for Andhra Pradesh distributor with an organisation of over 1000 employees & annual turnover of INR 300 Cr. Jointly working with the cutomer to have a strong footprint across the geography via building the right coverage network, business planning, team management and capability building, Channel relationship management are my key KRAs.

Responsible for delivering business for one of the largest customers for P&G India with an organisation of over 1000 employees & annual turnover of INR 460 Cr. Successfully lead eCommerce operation set-up at the site through strategic tie-ups.

Responsible for delivering sales & business fundamentals across all retail channels and categories by leading an organization of over 500 employees & annual turnover of INR 140 Cr.