Aashima Lamba Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

- Led the Hyperlocal Community product-driven user acquisition and activation project- LOCAL aimed at improving the userbase of existing pincodes and onboarding new ones to capture the Bengaluru Household and small commercials security market. Onboarded 1000+ users using social media and content marketing campaigns. - B2B Category Growth Expansion: Handled P&L for B2B RWA Household Category for Bengaluru, built cross-functional SOPs and playbooks for sales pitches, product solutions and operational delivery. Achieved 30% GM+ve growth, increased market penetration from 45 sq km to 80 sq km and reduced CAC to 4 times compared to inbound. - Winback Program: Led user retention strategy with Sales and customer support team to solve problems such as manual to digital solution transitioning, communication gap between customers and support, value for money extraction and solution and service delivery issues. As a result, churn was reduced from 8% to 3%.- New Initiatives: Formulated an annual strategy for founder profile, brand positioning, key product announcements, success stories, authored articles and RBM. Established thoughtleadership offline and online and secured coverage in key media- Bloomberg Quint, Hindustan times, Deccan Herald, Times Property, etc- Played a pivotal role in building market presence in new categories- Manufacturing Units and F&B. Attended key events, built relationships, generated industry insights and created MQLs at a 50% reduced cost compared to inbound.

Bengaluru, Karnataka, India

- Spearheaded Shoppable Program's strategic vision from Supply side for BPC, Fashion, Food & Wellness categories and increased CTR by 1.7%. - Mentored Emerging creators, yielding a 22% increase in Avg. Watch time, and devised a playbook for their monetary growth. -Led cross-functional shippable efforts with Product team for new and improved CLP, resulting in a sudden 15% rise in CTR. -Orchestrated monthly engagement campaigns, driving an avg. 16% increase in DAU on M_o_M basis while fostering community satisfaction through social proofing inititaives.

Bengaluru, Karnataka, India

- Strategized and executed Product led Creator Tutorial Program using playbooks of top 1% creators and transformed app users to 700+nano creators, resulting in Quality content, increased engagement and platform satisfaction. - Led Community and Content Operations for English, Hindi and 6 regional languages. Main KRA was to build Content supply, improve organic content quality and handle brand deals for the creators. - Onboarded Mega YouTubers, Instagram creators and managed top 1%, handled opportunities, content targets and campaigns. Took care of high level escalations, ensuring seamless Community Management. - 8 Key Account Managers reported directly to me for managing and scaling Community and Content Growth.

Bengaluru, Karnataka

- Devised and launched Meesho Mentorship Program by sourcing and onboarding 50 Mentors and 1000+ Mentees.- Converted 35% new and existing users on the platform to potential resellers through Meesho Mentorship Program.- Focus on 4 key deliverables: Education, engagement, training and activation strategies.- Used different channels for onboarding new users such as Gamooga (Marketing Platform), In-app push notifications, Banners, SMS, Widgets and API business tools.- Increased user's reach by 70% and achieved 3-order activation target from 10% (initial) to 35% over a period of 6 months.

- Building and managing a community of new and existing resellers through Activation programs.- Live trainings to resellers on FB and WhatsApp to drive order activations.- Crafting learning courses for resellers to generate business opportunities with Meesho.

Bengaluru, Karnataka, India

- Extracted and analyzed data using Lead Squared, derived visualizations through CRM reports in order to extract meaningful insights and achieve better leads to sales conversion ~ 10% with the help of which stabilized business model in 2016 till date.- Achieved a daily KPI of 25K, monthly revenue run rate of 6L+ and delivered 7 Cr+ in the span of 2 years. - Handled the internal team communications to the operations team in ensuring the smooth delivery experience to the customers.- Cultivated healthy relationships with customers for repeated business and referrals.- Led a team of 20+ BDAs, restructured the pitch and tweaked final closings which led to 20% jump in Sale conversions. - Had been a part of Retention team to build relationships with existing clients and reduce refund rates.

Gurgaon, Haryana, India

The organisation helped gaining a lot of knowledge about telecommunications, the existing and upcoming technologies like 5G(LTE) Took an initiative to learn CCNA from a third party platform, shared knowledge to the forum in an internship presentation and secured a paid mentoring opportunity for Huawei new batch of interns.

Jammu, Jammu & Kashmir, India

Bachelor Of Technology - Btech, Electronics And Communications Engineering

Education record

Education record