Aashin Singla Email & Phone Number

Berlin, Berlin, DE

• Spearheaded the integration of LiveRamp, optimizing customer data across channels, delivering $9M in projected savings and improving marketing efficiency by 15%.
• Drove a 18% reduction in customer acquisition costs by leading a data-driven experiment to optimize Paid Social campaigns, segmenting audiences for more targeted conversions.
• Orchestrated a hybrid retargeting strategy between Paid Social and Email Marketing teams, boosting conversions by 12% without increasing customer acquisition costs.
• Streamlined the forecasting and planning process, creating a project charter that improved cross-functional collaboration, enabling clearer prioritization and faster decision-making, leading to a 25% increase in.

Mountain View, California, US

• Accelerated growth of the lending and banking portfolio by 30%, optimizing funnel performance and key drivers through cross-functional collaboration and data-driven initiatives.
• Led strategic initiatives through data analysis, identifying growth opportunities, and executing campaigns that delivered actionable insights, resulting in substantial business growth.

New York, NY, US

• Led a team of four analysts to achieve a 3% increase in brand acceptance across a portfolio of 12 million U.S. merchants, surpassing strategic goals.
• Revitalized engagement with 66,000 inactive merchants by implementing a data-driven segmentation strategy and optimizing marketing channels, resulting in measurable reactivation.
• Designed omnichannel marketing roadmaps for 5M+ merchants, driving loyalty and spending growth through continuous segmentation refinement and a test-and-learn approach.

New York, NY, US

• Senior Consultant, #CPG
• Analyzed online customer & prospect behavior and collaborated with UI experts and web developers to optimize the online Journeys that drove 27% incremental digital sales.
• Defined KPIs and data strategy and developed data pipelines and balanced scorecards for executive leadership.Senior Marketing Consultant, #Sports
• Designed a framework to analyze fans’ digital and social media engagement data to drive sponsorships through campaigns.
• Automated reporting toolkit for marketing and media partners to track KPIs of subscription products, live game viewership, TV ratings, social and digital engagement, e-commerce sales, and fan acquisition rates.Senior.
• Modeled predictive Probability of Default (PD) and Loss Given Default (LGD) models for a $4.40B Credit Cards Portfolio

Munich, DE

• Achieved early completion and cost reduction of 20% on engineering project through effective business development and client engagement.
• Utilized Market Basket analysis to evaluate client purchase patterns, resulting in successful negotiation for an additional $0.2 million purchase order.
• Implemented predictive linear regression model to minimize core iron material wastage and associated costs.
• Developed highly effective in-house training program that reduced ramp-up time for new team members by 40%.

Mechanical, Enginnering

Master'S Degree, Business Analytics