Software Engineer
Current- Working on Smytten Ad Server.- Developed a Golang-based proxy service to format advertisements into the desired format, resulting in a reduction of latency from an average of 300-500 ms to less than 80 ms.- Developed support for different ad types such as shoppable-video ads, snack-bar, and popup banner ads in the ad-service, which helped increase daily ad impressions from 300k to > 1 million.- Developed a BigQuery pipeline for collecting all user behavioral and demographic… Show more - Working on Smytten Ad Server.- Developed a Golang-based proxy service to format advertisements into the desired format, resulting in a reduction of latency from an average of 300-500 ms to less than 80 ms.- Developed support for different ad types such as shoppable-video ads, snack-bar, and popup banner ads in the ad-service, which helped increase daily ad impressions from 300k to > 1 million.- Developed a BigQuery pipeline for collecting all user behavioral and demographic data from different tables, for the creation of custom audiences for targeting custom users.- Developed a service using Flask-RESTful and Django ORM, for creating custom audience cohorts based on user behavior and demographics, which helps target a particular set of users for Smytten Ads and Survey. Show less
