-Captured and edited professional photography of notable concrete designs at over 5 venues across Chicagoland, enhancing the company’s visual portfolio.-Conducted interviews with founders to produce engaging written content for social media, website updates, and the launch of the new website.-Wrote thought leadership pieces on trends in the concrete design industry, contributing to the brand’s authority and online presence.-Utilized Adobe Lightroom and Photoshop to edit and retouch images, ensuring consistency with brand standards and enhancing the aesthetic appeal for digital and print materials.-Collaborated with team members to create high-quality visual and written content.

- Conducted comprehensive market research and analysis with the strategy team, identifying key trends and insights to generate actionable opportunities for clients.- Assisted in developing strategic recommendations and campaign proposals tailored to client needs, addressing their goals and business objectives.- Supported the creation of audience personas and journey maps to inform campaign targeting and messaging strategies, enhancing campaign effectiveness- Used Meltwater for social listening to stay up to date on online discussions about clients and new business, offering real-time insights and informing strategic decisions.- Sat in on client meetings to assist in the formation of branding for new brands and startups.

- Spearheaded qualitative research initiatives, conducting 14 focus groups and 11 in-depth interviews nationwide, informing strategic decision-making.- Analyzed qualitative data to craft persuasive narratives, presenting findings engagingly to enhance client understanding and drive strategic outcomes.- Collaborated cross-functionally to provide strategic guidance, leveraging expertise in qualitative methodologies and consumer insights to drive project success.- Presented findings to over 90 executives from Estée Lauder, Eversana Intouch, George P. Johnson, and Nestlé Purina.

- Produced 80+ visually captivating materials for study abroad programs, emphasizing effective communication through design.- Created brand-consistent event posters using Adobe Illustrator and Photoshop, ensuring visual appeal and alignment with organizational branding.- Successfully coordinated time-sensitive projects in a fast-paced environment, demonstrating adaptability and efficiency in meeting deadlines.- Created digital image files for use in digital and traditional printing methods.

- Orchestrated promotional campaigns for new products across 15 brands, amplifying brand visibility and driving sales in a dynamic market landscape.- Conducted comprehensive customer demographic research, providing valuable insights for targeted marketing strategies and highlighting meticulous attention to detail.- Engaged with customers to foster positive brand experiences and promote responsible product consumption, prioritizing consumer safety and satisfaction.- Increased brand awareness through event marketing, demonstrations, sales, and brand promotion.

- Independently created 250+ designs and illustrations and uploaded all designs on Redbubble.com to sell- Communicated effectively and quickly with customers to fulfill requests for custom designs- Sold 7.2k total products (as of September 2023), made $2502.28 USD in sales in 2020, $4382.51 USD in sales in 2021- Experimented with fonts, colors, and design techniques using Adobe Illustrator, Photoshop, Adobe Lightroom, PicsArt, Canva and more

- Successfully managed and curated content across various social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and Pinterest.- Developed and executed engaging social media campaigns to enhance brand visibility and engagement.- Spearheaded the creation of artistic and captivating visual content for Instagram stories, Pinterest posts, Instagram posts, reels, and LinkedIn posts, driving audience growth and meticulously preserving the brand's identity.- Strategically planned and adhered to content calendars to ensure consistent and timely postings.- Orchestrated innovative social media campaigns, showcasing creativity, collaborative teamwork, and adept problem-solving abilities.- Managed content across multiple platforms for widest audience reach.

- Contributed to the successful launch of the DTI Foundation's new website by collaborating with the head of marketing on creating and writing website pages and articles.- Edited bilingual marketing and social media videos in English and Spanish using Adobe Premiere Pro, ensuring linguistic inclusivity and professional quality.- Developed visually compelling graphics for print and online media, including banners, brochures, social media posts, and downloadable content, using Adobe Illustrator, InDesign, and Canva, resulting in a cohesive and visually appealing brand identity.- Conducted research to support the foundation's fundraising strategy and developed a social media strategy for the website launch.- Authored articles, social media captions, and copy, simplifying complex medical terms into accessible language in both English and Spanish.

As a small business owner, my journey began in July 2017 when I began crafting jewelry as a hobby. What started as a personal endeavor unexpectedly transformed into a thriving business, growing exponentially through word of mouth and gaining popularity among classmates. This entrepreneurial experience served as my real-world classroom, teaching invaluable skills in management, customer service and design, learned as a teenager without textbooks or traditional classrooms.Responsible for branding, I discovered a passion for social media management, graphic design and marketing. The storytelling process not only shaped the brand's identity but also sparked an interest of mine in social media marketing and communications.Named "Honeybeadsco," the business was founded with a philanthropic vision, donating profits to save the honeybee population. Over time, initiatives expanded to include campaigns supporting breast cancer research, JDRF, and suicide prevention.Unfortunately, the COVID-19 pandemic led to the cessation of operations in March 2020. Despite this, jewelry making still remains a hobby of mine. This hands-on experience and self-directed learning equipped me with a diverse skill set, including: -Custom Jewelry Design-Social Media Management-Branding and Identity-Inventory Management-Order Fulfillment-Charitable Initiatives-Graphic Design-Promotional Material Design