Aurélie Bailliache Email and Phone Number
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Aurélie Bailliache personal email
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🤝 What I am most passionate about:- Understanding the business context and the industry of my clients, to be able to speak the same language and analyze what is happening in the market.- Analyze user behavior to guide the client in their business and marketing strategy- Define a data strategy to build an environment that allows optimal data exploitation- Team collaboration, challenge ourselves in order to go further with ideas :)
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Consultante Analytics SeniorDékuple, Ingénierie Marketing B2BBordeaux, Fr
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Consultante Analytics SeniorDékuple, Ingénierie Marketing B2B Feb 2024 - PresentVille De Paris, Île-De-France, France -
Teacher - Web Analytics & TrackingLe Wagon Nov 2023 - Present -
Intervenante - Mesure Et Analyse De La PerformanceSup De Pub Nov 2023 - Jun 2024Bordeaux, Nouvelle-Aquitaine, FranceIntervenante pour le cours "Mesure et analyse de la performance" auprès des 5e année du parcours Stratégie social média. -
Analytics ConsultantFreelance Feb 2022 - Feb 2024Bordeaux, Nouvelle-Aquitaine, FranceI accompany companies with 3 things in mind- Discuss a lot with them to understand the needs and challenges in order to adapt the collaboration- Make the activities in progress easy to understand in order to be transparent- Train the people involved to empower the teamsThe subjects on which I can work: The migration of Universal Analytics (UA)- Migration from Universal Analytics (UA) to Google Analytics 4 (GA4)- Training on the use of tools (Google Analytics, Google Tag Manager, Looker Studio)- Definition of an ideal data strategy- Audit of the current Analytics environment- Implementation of Analytics and/or consent tools- Building dashboards to monitor the most important data- Analysis of user behavior to identify issues and make recommendations to optimize performance
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Analytics Team LeadAdviso Feb 2020 - Feb 2022Montréal, Québec, Canada> Management of the data analysis team> Development of data strategies for the client> Ongoing internal and client training> Support in the sales process > Setting up of work structures and development of new services -
Marketing Analytics StrategistAdviso Sep 2019 - Feb 2020Montréal, Québec, Canada> Data analysis, looking for Insights to optimize the client's digital activities (in collaboration with the content, CX, SEO and media teams)> Work on the ideal data architecture for Analytics tracking> Development of multi-source dashboards
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Marketing Analytics SpecialistAdviso Aug 2016 - Sep 2019Montréal, Québec, Canada> Implementation of measurement tools> Creation of dashboards> Audit of client's analytics tools> Customer training
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Marketing AnalystAdviso Nov 2014 - Aug 2016Montréal, Québec, Canada> Identification of customer needs to offer an adapted Analytics solution> Integration and configuration of measurement tools such as Google Analytics and Adobe Analytics through tag management tools (Google Tag Manager)
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Analytics TrainerInfopresse May 2020 - May 2021Montréal, Québec, CanadaCourse "Google Analytics: interpreting your data to optimize your marketing initiatives"Course objective : - Master the advanced functions of Google Analytics - Learn how to read and interpret the reports- Determine the possible actions to take based on the data collected- Adapt your marketing actions to the current context -
Analytics TrainerTechnologia Formation Mar 2016 - May 2019Montréal, Québec, CanadaCourse "Web Analytics and Google Analytics Beginner: Optimize your website and marketing campaigns using performance indicators."Course table of content:- Definition of web performance measurement- Definition of website objectives and performance indicators- Introduction to Google Analytics- Overview of the basic dimensions and metrics of Google Analytics- Overview of the most relevant Google Analytics reports- Implementation and basic configuration of Google Analytics -
Web Analytics SpecialistGroupe Express Roularta Jun 2012 - Mar 2014Ville De Paris, Île-De-France, France- Brands: L'Express, L'Express Styles, L'Expansion, L'Entreprise, Votre Argent, Côté Maison- Mobile/Tablet: iOs, Android, Blackberry, Windows 8- Context: 7 websites including the online store and a dozen applications > Definition of KPIs> Tagging implementation, maintenance of the tagging and QA of the implementation on the web, mobile and tablet supports through AT Internet and Tag Commander> Analysis of website and application traffic> Creation of reports and dashboards> Support on optimizing traffic through several marketing levers -
Php And Front-End Developer (Internship)Eanet Jul 2011 - Sep 2011La Garenne Colombes, France> Development and integration of websites for clients (HTML/CSS/PHP)> Development of functionalities of the agency's in house Framework (PHP)
Aurélie Bailliache Skills
Aurélie Bailliache Education Details
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Programmation Informatique, Gestion De Bases De Données
Frequently Asked Questions about Aurélie Bailliache
What company does Aurélie Bailliache work for?
Aurélie Bailliache works for Dékuple, Ingénierie Marketing B2b
What is Aurélie Bailliache's role at the current company?
Aurélie Bailliache's current role is Consultante Analytics Senior.
What is Aurélie Bailliache's email address?
Aurélie Bailliache's email address is ab****@****gia.com
What is Aurélie Bailliache's direct phone number?
Aurélie Bailliache's direct phone number is +151459*****
What schools did Aurélie Bailliache attend?
Aurélie Bailliache attended Hetic, Iut De Nantes.
What skills is Aurélie Bailliache known for?
Aurélie Bailliache has skills like Google Analytics, Web Analytics, Web Marketing, Statistiques Web, Analytics, Seo, Google Tag Manager, Mobile Analytics, Php, Html, Adobe Analytics, Dynamic Tag Management.
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