Ad agency-trained marketer and MA in strategic communication and innovation, with 15+ years of experience across four continents in agencies of different models (global, local, integrated, boutique, B2B). Clients include mid-market and enterprise companies with cross-functional BUs, in SaaS, technology, automotive, finance, and life sciences.I use demand generation strategies, content marketing, marketing assets production, segmentation and positioning, and martech and data to help businesses develop and manage their go-to-market campaigns, supercharge and accelerate their funnel, and ensure a steady influx of MQLs for a healthy and streamlined pipeline that can engage nurture and convert target audiences and stakeholders on the right channels at the right time.Core competencies:✅ Strategic planning and GTM, cross-environment marketing management.✅ Brand management and equity building: brand identity development and positioning, ideation, persona development and experience mapping / journey mapping, messaging architecture, content marketing, embedded storytelling.✅ Campaign management, creative assets production, content governance.✅ Implementation from discovery, solutioning and scoping, to delivery.✅ Team leadership, stakeholder engagement, and internal advocacy.✅ Organic growth, business performance and P&L monitoring.I love mountaineering, ATV, and national parks (my master's thesis discussed the democratization of the great outdoors to POC and bridging the 'nature gap'), and I care about animal rights and sustainability. I'm a monthly donor to multiple rescues, volunteer at the local no-kill shelter, and help rescue and TNR whenever possible. #dontshopadopt #bekind #JustBeAGoodHuman
Listed skills include Advertising, Digital Marketing, Marketing Communications, Corporate Communications, and 19 others.