Adam B. Email & Phone Number

Barrington, Rhode Island, United States

Filling algorithms with the most precise signals to haul in predictable ICP leads.

North Reading, MA

I led and contributed in the completion of many bolder-size marketing rocks in my time at TraceLink, including: A lead workflow (web > lead > sales) with full tracking and analytics system. This was a truly holistic program involving Sales, Marketing, IT and C-Level. Outbound and email nurture programs built out per segment. I introduced gating our top of.

Greater Boston Area

I turned my skills loose on the "MSP world" at Continuum, both individually and with a rockstar team of budding marketers. Highlights include:The building, training and leading of the aforementioned demand gen team. We drove team synergy, collaboration and camaraderie with our own form of agile B2B marketing. We moved mountains on the Demand Gen side with.

Beverly, MA

Owner of Marketing’s MQL goal each quarter. Coordinating with Content Team ensuring Demand Gen Team executes marketing programs to drive high-volume MQLs, while still tracking and optimizing for lead quality. This spans across five product groups, which include 11 flagship products.Owner of SmartBear’s SEO program. Includes managing and strategizing with.

Boston, MA

Using Marketo and Salesforce, responsible for delivering qualified leads to Sales. This includes processes such as lead scoring, drip/nurture, trigger, survey campaigns and also landing page optimization with A/B testing.Manage NETC’s Graphic Designer. Worked closely with Social Media Specialist to develop “thought leadership” strategies and to ensure.

Planned and designed all print and web design collateral needed by sales, marketing and operations. Included: catalogs, trade show booths, posters, brochures, ads, email/social media graphics, etc.Assumed management of SEO and PPC to increase our competitive edge with industry leaders.Researched and implemented various marketing industry standards that.

Glastonbury, CT

Managed all print materials from all ends (design, timeline, budget, proofs), while learning how to prepare meticulously organized and cost effective print files.Redesigned, managed and updated five association websites while tying their design elements into corresponding print materials. Designed and managed content for four different eNewsletters..

Bachelor Of Science (Bs), Communication And Media Studies

Second major in Studio Art, with focus on Graphic Design

Education record