Abbas Alvi Email & Phone Number

Malaysia

Pickles Auctions is Australia's biggest online auction platform for cars, motorcycles, industrial equipment, and more. Operating since the 1960s, Pickles Auctions is generating AUD$2.4 billion in annual turnover. Pickles Asia is the only international subsidiary of Pickles Auctions Australia • Devise and implement the product strategy, roadmap, design, and deliverables with the tech team and by collaborating with stakeholders for the Pickles Asia Online Auction mobile app, web app, internal CRM, and B2B web platform. • Manage the tech deliverables in an agile environment for apps, B2B portal and technology integration with the CRM application• Coordinate with Business heads and marketing team to conduct regular interview sessions and gather feedback from B2B and B2C users for UI/UX enhancements• Led the Product Quality team with help of QA testers to implement automation testing, regression testing procedures and update documentation

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Plan and drive the product roadmap, design, and deliverables with the tech team and by collaborating with stakeholders for common tech across Socar, Trevo Malaysia, Trevo Indonesia, and Dash Apps that include KYC, User Signup, Wallet, Payment Methods and Security Features• Assisted in developing and launching an internal AI & Machine Learning KYC system and other ML-based solutions to improve security, enhance customer service experience, and implement automation that led to over 50% reduction of cost of BPO staff and 90% reduction in theft attempts across Malaysia and Indonesia.• Working closely with the marketing team to implement event triggers from all apps to AppsFlyer and Leanplum for better usage analysis, segmentation, targeting and tracking of online advertising spend through multiple channels. Integrated events with Leanplum that resulted in improved conversion rates of up to 20% across marketing campaigns• Be a thought leader across design and development to translate business ideas and data insights into product features, by working closely with product designers, developers, QA, and tech leaders. Helped in hiring and setting up a Manual QA Tester team.• Manage the squad deliverables in an agile environment, for the Socar, Trevo, and Dash apps and technology integration with the CRM application• Converting insights from the BI team and CX team to implement minor UI/UX enhancements to improve different metrics like Signups, Document uploads, Wallet Transactions and Support requests across all apps with over 2 million users• Awarded “Employee of The Year” for 2022

Hitchman is an office carpool app management application that helps you find other working professionals to share your office commute. Hitchman only focuses on carpooling for office commute.- Managing product management activities for the mobile app in coordination with the technical team- Secured funding worth $150,000 at idea stage from Securetech Consultancy for development of Mobile App- Created wireframes and product documentation for the development of the application- Manage the digital marketing strategy and campaign for Hitchman- Manage end-to-end operations and tasks related to Hitchman with the assistance of founding team members- Awarded a scholarship by Founder Institute, a USA based startup training institute, based on the idea and pitch- Selected for Cohort 3 at National Incubation Center, Islamabad

Kuala Lumpur, Malaysia

- Devised and implemented the digital marketing strategy with assistance of different teams managing content, social media, and PPC campaigns- Assisting the sales team with online and offline marketing campaigns with a focus on Facebook and Google Ads. - Responsible for managing the website and all social media profiles including Facebook, LinkedIn, Instagram, Google+, YouTube and others- Product management for an online B2B portal for companies looking for coworking spaces- Providing digital marketing consultancy and management to current clients as add-on services

Kuala Lumpur, Malaysia

• Managed end to end development process of digital services from idea generation to product launch followed by marketing. • Made pitch decks for new service ideas to be presented to potential clients. Conduct post-approval internal and external surveys to gauge the market potential of new ideas• Consulted technical teams to come up with new ideas, pricing modifications and feature enhancements to enhance user experience and increase revenue• Executed digital marketing campaigns in coordination with clients and internal marketing teams to promote services and generate revenue • Developed marketing strategy for targeted campaigns on Facebook, Google Adwords and social media. Analyze campaigns and ROI on daily basis• Delegated relevant tasks to technical and IT teams and ensure the timelines are met on every project • Responsible for creating new sales opportunities, in coordination with Business Development team, in Malaysia (Digi, Celcom, Maxis, UMobile), Vietnam (Vinaphone, Vietnamobile, GMobile), Cambodia (Smart, Metfone), Pakistan (Ufone, Mobilink), and other countries• Mediate sprint sessions after idea approval to kick off development on mobile apps and online services• Researched on launch of new startup ideas, fintech, mobile applications, wearable devices, Bluetooth/GPS trackers and Internet of Things.

Pakistan

• Managed the revenue and end-to-end development responsibilities for a services portfolio worth USD 50 million/year• Formulated online and offline marketing campaigns with brand team. Managed product marketing campaigns on Ufone’s Facebook page which became the most liked page in Pakistan• Devised and implemented product and marketing strategy to increase subscriber uptake and enhancing product life cycle• Handled a portfolio of over 30 products which included online websites, mobile apps, utilities, social networking and telecom network based services• Liaised with top management by modeling business cases, drafting memos and creating presentations for price revisions and new product launches• Analyzed service revenues and digital marketing campaigns on daily basis and implemented changes to enhance revenue growth• Delegated and collaborated with internal stakeholders, including Brands, IT, Legal, Technical, Procurement, Finance, Public Relations and Regulatory and external stakeholders like 3rd Party developers to get the products ready in time• Launched 10+ mobile applications for iOS and Android platform in coordination with internal app development teams and third party developers• Managed and mentored five resources tasked with digital marketing campaign execution, promotional broadcasts, white label services, short code/IVR definitions and operational activities• Launched Taazi.com in collaboration with Black Unicorn. Taazi.com is Pakistan's first user generated content website for musicians and record labels to sell copyrighted content• Launched "Bolo English" the first IVR language training portal in collaboration with British Council Pakistan.

Pakistan

• Managed the digital services and content portfolio which included ring-back tones, reverse ring-back tones, background music, and web/WAP-based content portals• Executed marketing campaigns after defining targeted segments through data analysis• Led the complete BlackBerry portfolio and accomplished the launch of 10 new industry-first smartphone launches in the country. Assisted the brand team for creating TV ads and relevant promotional material following BlackBerry’s international brand guidelines• Managed the internal audit for VAS team and devised the SOPs to streamline new product launches, promotional messages policy and other operational activities• Developed goals and identified required resources, including personnel and innovative technology to drive growth• Created the information portals for all major VAS products on WAP, Web, SMS, IVR and USSD mediums• Effectively coordinated with sales management to provide sales collateral for revenue generation through franchise and retailer network. • Interacted with media team for promotion of the product – Made key messages used in TVCs and print ads to attract the customer towards service subscription

Toronto, Canada Area

ooober is a Canadian start up focused on providing self serve SMS marketing solutions and mobile website/application development. • Managed a team of 10 executives responsible for digital marketing, product management and business development in a start up environment• Devised and implemented the digital marketing, SEO and PPC strategy to drive business growth• Successfully launched user-generated content websites for North American market and Telenor• Launched the first web-based self-serve SMS mobile marketing portal (onSMS.com) aimed at the Canadian market• Developed and maintained partnerships with potential clients including telecom operators, mobile content providers and international record labels• Identified "bottlenecks" and implemented new and improved processes and policies• Introduced improvements in business strategies based on customer feedback• Assisted in managing the entire product cycle from beginning to end.• Supported product development by researching current and future demands for said product.• Involved in QA process and ensured a positive UI/UX for customers in order to avoid negative feedback• Performed A/B testing on website homepages and campaigns to decrease bounce rate and increase sales• Executed email marketing campaigns on targeted customers through mailchimp

Pakistan

Grapevine Communications is an event management and advertising agency:• Lead Organizer for Kashmir Festival 2007, biggest festival in history of Kashmir• Lead Organizer for "Nokia Spotlight", a BTL activity to promote Nokia Xpress Music series launch in Pakistan• Managed the Advertising account for Pearl Continental Hotels• Managed several projects simultaneously• Supervised and directed creative team by presenting new ideas to be used as guidelines while devising strategies• Developed strong customer base of new and existing clients by maintaining customer satisfaction and quality

• Coordinated with the Creative and Art Department to work on Advertising Accounts for COMSATS University and Special Communications Organization (SCO)• Created pitch presentations for potential clients in coordination with graphic designers and client services team• Responsible for copy writing and proof reading of all marketing material sent for client approval

● Assisted the client services and creative team in various activities and worked on major advertisement campaigns including Jazz Load and Blackberry Services Launch

● Assisted the Brand team in various projects and conducted a customer satisfaction and GPRS awareness in Islamabad

Master Of Business Administration (M.B.A.), Marketing

Activities and Societies: IBA Hockey Team CaptainElected Treasurer of BASC (Business Administration Students Club). Responsible.

Bachelor Of Business Administration (B.B.A), Marketing

Activities and Societies: Purchase Manager - IBA Boys Hostel - 2004; Medical Manager - IBA Boys Hostel - 2003

A Levels - Beaconhouse Islamabad, Economics (A), Maths (A), Accounting (C)

O Levels - Beaconhouse Islamabad, Chemistry (A), Maths (A), Urdu (A)

Elected Prefect of school for one year Elected Class Representative for two years