Alison Baxter Email & Phone Number

Richardson, Tx, Us

- Successfully curated and maintained consistent content across various social media platforms, resulting in a notable 75% increase in engagement.- Developed and managed a comprehensive content calendar to ensure timely and relevant content delivery across all channels. - Utilized data-driven insights from social media engagement analysis to formulate and execute an effective social media strategy, enhancing overall brand visibility and audience engagement.- Orchestrated the preparation and coordination of sales tradeshows, including promotional material creation, and logistics management.- Utilized Pardot to create successful email campaigns, including one specifically tailored for a networking event, resulting in a 25% increase in attendance.- Work with the marketing team to create engaging copy and visually captivating designs for various marketing materials, ensuring alignment with brand messaging and objectives

- Developed & delivered a marketing plan, including specific channels, and content types for a new website launch before expected deadline.- Consistently created and edited content for publication and sales. - Created and executed a marketing workflow for all departments, including the development of creative briefs and content requests.- Developed a culture team to begin the implementation of a recognition program.

- Managed a book of 160+ accounts while maintaining 90% retention rate.- Through strategic planning, was awarded "Round Out Warrior" by having over a $100K in new business commission two years in a row. - Trained fellow co-workers on agency management systems, workflows, and various aspects of Adobe Creative Suite.- Assisted on the cultural committee to help implement the fundamentals of the agency through the use of an internal communication plan

Dallas/Fort Worth Area

- Partnered with Business Manager and Technical Producer to oversee the budgeting, marketing, and schedule coordination for the New York, Off-Broadway run of "Lone Star/Laundry & Bourbon" from start-to-finish.- Reviewed and analyzed season ticket sales to decipher which marketing channels were successful.- Predicted price and demand of shows by creating and organizing a detailed ticket purchase database.

Master Of Science - Ms, Integrated Marketing Communications

Bachelor Of Arts (B.A.), Music Business

Activities and Societies: Alpha Iota Omega (sorority)