Hosting LinkedIn Live Sessions where I interview A.I. experts and showcase how A.I. and machine learning is being applied to transform industries today.

Achievements:- Managed the Project to implement QR codes on every product- Introduction of video ads across three different countries- Managing the UK Operations and addition of 4 new products in the UK- Addition of several new marketing channels- Highest ever monthly sales revenue achieved in October 2020 (team effort)Other Responsibilities: - Brand Awareness & Rebrand Strategy (NL, DE, UK) - Selection of & transition to a new marketing automation tool - Segmentation of Customers for Email Marketing - Implementing an Attribution Model - Customer Behaviour Analysis using MySQL- Using AI & data clustering to identify personas - A/B Testing various things on our new website to improve CRO- Backlink building & Partnerships - Coming up with Innovative Ideas to reach growth targets (Mar)Tech Stack: Asana, Adobe Creative Cloud Suite, Facebook Ads, Figma, Google Ads (Search, Display & Video), Google Analytics, Google Optimize, Google Tag Manager, Git, Gitlab, Hotjar, Klipfolio, Mailchimp, MySQL, Supermetrics, Wordpress, WoocommerceOther: Lean, Rockefeller Habits, Scrum

Achievements: Marketing Automation: • Came up with the idea of a 'Return-on-investment' Calculator as a lead magnet- Completed this project by working with: UX designer, marketing, and developers to implement this on the website. - Results: a 10% visitor-to-lead ratio vs a 2% visitor-to-lead ratio on other lead magnets- Implemented email marketing automation (Klenty and Gmail automations with Zapier), saving significant time and work for the sales teams- Provided upwards of 3,000 new leads to sales teams in Belgium, Netherlands and UK, by leveraging data provided on public platforms Sales Operations: - Effectively transformed the usage of the CRM system to streamline the uploading of leads and provide 'lead source tracking' through the implementation of custom fields, using the Pipedrive API to transfer this data to our business intelligence platform.- Provided training manuals and technical writing to upskill current teams, including training on Restful APIs and GET, POST, PUT, DELETE commands, facilitating more sales reps to open conversations with potential partners- Pro-actively upskilled myself in MySQL to create Sales Metrics & Marketing Metrics Dashboards, thus enabling a smarter way of 'measuring what matters' - Set up the integration of Ask Nicely and Pipedrive in order to automate our NPS Survey(Mar)Tech Stack: Ask Nicely, Bootstrap, ClubHouse, Facebook Ads, Git, Github, Google Ads, Hotjar, Html, Hugo, Klenty, Leadfeeder, Leadformly, Markdown, MySQL, Netlify, Periscopedata (now Sisense), Pipedrive, Sketch, Stitchdata, ZapierOther: OKRs, Lean Software Development

Achievements: - Successfully launched the product and acquired the first customers in the UK, with a limited marketing budget - Responsible for all translations and technical customisations of the software for the UK market.

Achievements: - Consistently achieved 100%+ of monthly revenue target - Involved in the first sales of our 'Gender Pay Gap' reporting service, selling to a 10,000 FTE company- Pro-actively sought out training from our salary data specialist, and became the first person in the whole new business sales team to provide demos of and close sales of our salary data benchmarking add-on products.- This prompted senior management to task me with training the 1-500 FTE new business sales team, resulting in higher AOVs and increased sales revenue for the whole team. - Successfully persuaded senior management to change the sales process (not an easy task!), allowing the 1-500 FTE new business sales team to provide online demonstrations of our platform, resulting in a lower lead-to-close time and a higher conversion rate for the whole team.- Proactively upskilled myself in salesforce reporting and tableau, going on to create various reports to create more leads and was trusted by senior management to revamp the lead distribution process across the whole new business sales team.- Successfully persuaded senior management to commission a redesign of our slide decks, and provided input for our new design. - Successfully acquired a budget for books from senior management, and introduced a culture of learning within the new business sales team

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