• Supported e-commerce efforts through weekly reporting and analysis of site KPIs, business health, and promotional execution• Utilized Google Analytics and Tableau to evaluate merchandise product performance through channel experience and key trends while working with merchants to optimize product assortment• Provided monthly performance reporting and strategic recommendations for organic social accounts and parenting blog, leading to 15% increase in traffic • Reviewed creative… Show more • Supported e-commerce efforts through weekly reporting and analysis of site KPIs, business health, and promotional execution• Utilized Google Analytics and Tableau to evaluate merchandise product performance through channel experience and key trends while working with merchants to optimize product assortment• Provided monthly performance reporting and strategic recommendations for organic social accounts and parenting blog, leading to 15% increase in traffic • Reviewed creative assets, create tracking links, and conduct profitability analysis on direct mail marketing campaigns• Created dashboards through Google Data Studio and Excel to identify potential opportunities or risks on an ad-hoc basis Show less

• Collaborated as a member of a legacy brand marketing team focused on storytelling and expansion of marketing footprint• Conceptualized with cross-functional partners and national media agency to execute two awareness campaigns• Reviewed, edited, and approved influencer media and paid social ads to utilize awareness across multiple channels• Organized and communicated upcoming deadlines and deliverables through calendar planning and meeting prep• Reviewed prospective… Show more • Collaborated as a member of a legacy brand marketing team focused on storytelling and expansion of marketing footprint• Conceptualized with cross-functional partners and national media agency to execute two awareness campaigns• Reviewed, edited, and approved influencer media and paid social ads to utilize awareness across multiple channels• Organized and communicated upcoming deadlines and deliverables through calendar planning and meeting prep• Reviewed prospective marketing briefs and conducted competitive patterning analyses for new products and campaigns• Analyzed and interpreted weekly data from social platforms to provide insights, takeaways, and recommendations Show less

• Proofread 500+ resumes, conducted 100+ interviews, and collaborated with a team to make hiring decisions each semester• Coordinated and lead 2+ full recruiting cycles per semester while developing new sourcing and screening strategies• Planned and executed multiple new talent orientations via Powerpoint and Canva to establish reliable relationships • Created a reoccurring mentorship program with 50+ participants to strengthen working culture and employee relations• Oversaw… Show more • Proofread 500+ resumes, conducted 100+ interviews, and collaborated with a team to make hiring decisions each semester• Coordinated and lead 2+ full recruiting cycles per semester while developing new sourcing and screening strategies• Planned and executed multiple new talent orientations via Powerpoint and Canva to establish reliable relationships • Created a reoccurring mentorship program with 50+ participants to strengthen working culture and employee relations• Oversaw 100+ facility assistants and 30+ managers while demonstrating knowledge of 3 facilities and safety of its patrons Show less

• Communicated with patrons regarding departmental policies while providing excellent customer service • Demonstrated risk management and safety knowledge of 3 recreation facilities and its patrons • Responsible for providing access to patrons, maintained rental equipment and sales of membership passes and Coca-Cola refreshments

• Operated technology such as OTBeat, Mindbody database and iPad technology used by sales team• Increased sales by 40% monthly, generating interest by marketing the Orangetheory membership and its benefits• Resolved daily customer service issues within facility regarding membership pass and patron grievances• Utilized Canva and OTInsights to design social media graphics for Facebook and Instagram platforms• Completed 40+ cold calls a day in an effort to increase daily studio… Show more • Operated technology such as OTBeat, Mindbody database and iPad technology used by sales team• Increased sales by 40% monthly, generating interest by marketing the Orangetheory membership and its benefits• Resolved daily customer service issues within facility regarding membership pass and patron grievances• Utilized Canva and OTInsights to design social media graphics for Facebook and Instagram platforms• Completed 40+ cold calls a day in an effort to increase daily studio utilization Show less

• Executed grassroots marketing to engage fans by creating buzz and general awareness of athletic events around Columbus• Supported promotional events through set-up/break down of marketing materials• Assisted with general fan data capture through interactive fan zone areas• Interacted with 200+ fans through activations and unique sports opportunities