Marketing Lead And Media Expert Manager
CurrentFunctioning under a hybrid role as head of marketing efforts for global consulting firm, Singulier, while providing lead consulting services as in-house expert on organic social, brand content and communications, and social listening projects. - Responsible for developing and executing comprehensive organic and earned social media strategies for Singulier clients and their portfolios.- Owner of the Social Listening function within Singulier, providing comprehensive competitive insights, brand health reports, and reputation management to clients of various markets, sizes, and industries. -Responsible for training analysts and consultants to carry out social listening projects through Quid Monitor (previously Netbase Quid).- Owner of brand, reputation, and communication advisory in due diligence, value creation, and transformation projects.- Spearheading AI-driven content development and strategy for Singulier and its clients, enhancing content production efficiency, online visibility and audience engagement. - Development of direct email strategy and outbound sales efforts to drive lead engagement- Oversees corporate event planning and execution in alignment with brand strategy to drive lead generation and stakeholder engagement.- Managing and mentoring a remote content marketing executive- Crafting and implementing LinkedIn and social media strategies to strengthen corporate branding and B2B marketing efforts.- Utilizing graphic design tools like Adobe suite and Canva for creating compelling visual content that aligns with the company’s visual branding and marketing collateral guidelines.- Leading marketing analytics initiatives, focusing on data-driven decision making, KPI tracking, and performance reporting for iterative marketing reporting and optimisation