Abby Bartholomew, Ma Email & Phone Number

Lincoln, NE, US

Lincoln, NE, US

As an E-Commerce Strategist I’m responsible for developing customer relationships that promote retention, loyalty, and growth by exceeding clients’ e-commerce performance goals with their existing budgets across all channels, including DTC and Marketplace. I function as a marketing generalist on multiple client accounts and am responsible for client.

That 1 Friend Co. believes in celebrating the uniqueness of every friendship. The T1F online shop offers a handpicked selection of distinctive gifts, perfect for showing your appreciation to those special pals who make life unforgettable. From quirky trinkets to thoughtful surprises, there is something for every friend in your circle.

Lincoln, Nebraska Area

• Escape Lincoln is a real-life adventure game in which participants are locked in a room, use elements around them to solve puzzles, find clues, or piece together answers that help them “escape” within a set amount of.
• Co-founded the company and developed our business plan
• Defining and managing financial projections
• Conceptualizing, creating, and building theme storylines and rooms
• Leading and managing our team

Lincoln, Nebraska Area

• Smartass & Sass is a subscription box and e-commerce brand that curates sarcastic gifts and home goods for women who love to laugh.
• Scaled company to $4 million annual revenue
• Grew recurring active subscriber base to more than 6,300 customers
• Shipped over 300,000 orders to more than 33,000 customers
• Managed finances including projections, budgeting, cash flow management, and reporting
• Mentored and led team of 8

• Increased profit margins by 20%
• Engineered integrations with 3rd party applications
• Built an iPhone and Android app utilizing TapCart
• Facilitated and mapped a major platform and data migration from Cratejoy to Recharge
• Defined standard operating procedures (SOPs) across all company verticals
• Directed three warehouse and/or 3PL transitions

• Developed and maintained product roadmap of 8-10 product launches per month
• Generated go-to-market strategies and launch plans for new subscription lines
• Defined KPIs and monitored performance to make data-driven decisions for improvements
• Drove product adoption and usage through customer education and support
• Stayed updated on industry trends and emerging technologies to inform product strategy
• Reduced customer churn by 30%

• Designed the brand’s voice and identity
• Produced brand creative including print materials, email marketing, social media content, and videography
• Built the brand’s website including the design, development, copywriting, and SEO implementation
• Conducted market research to identify trends and opportunities
• Formed a Facebook community of over 5,300 subscribers to share exclusive content and collect insights and feedback from top customers
• Designed 3-8 custom products per month including graphics and packaging

Lincoln, Nebraska Area

• Kenexa, now an IBM Company, provided employment and retention services, including recruitment process outsourcing onboarding tools, employee assessment, abilities assessment for employment candidates.
• Implemented new project and time management system across teams and clients
• Established and documented best practices across the team
• Coordinated with IBM operations to better integrate our processes
• Refined and perfected project plans
• Revised contract language to comply with IBM requirements

Lincoln, Nebraska Area

• Clients include: Cabela’s, Captain D’s, Claire’s, Corning, Edwards Air Force Base, FedEx, Harry Winston, Heineken, IBM, Kohl’s, Loblaw, Otsuka, Pep Boys, Texas InstrumentsIncluded all responsibilities from prior role.
• Assisted with developing offerings guide including contract language and project specifications
• Managed monthly client invoicing
• Organized and facilitated weekly team status meetings

• Executed print and digital project management including websites, landing pages, mobile, mobile-responsive, and custom Facebook tabs
• Directed all aspects of client projects, including weekly internal/external client meetings (up to 15 clients)
• Produced and coordinated 3- to 18-month project plans
• Performed quarterly business reviews per client with web strategist, including extensive Google Analytics custom reporting and strategic recommendations
• Collaborated with team to develop strategy, including content, site mapping and design
• Edited and drafted copy and web coding (HTML/CSS via hardcode and CMSs WordPress and Drupal)

• the minnow PROJECT is a full-service advertising agency with robust creative development and digital marketing capabilities.
• Organized all aspects of client projects from beginning to end
• Made comprehensive schedules and detailed plans of execution
• Drafted estimates and proposals
• Proofread and copyedited collateral
• Facilitated creative and client meetings

I provided graphic design assistance for the Nutrition and Physical Activity Program as well as the Cardiovascular Health Program designing collateral, outdoor advertising, branded informational packets and various other pieces. I also handled media placement.

• Assisted graduating students in portfolio development for the College of Journalism and Mass Communications capstone course
• Organized professional portfolio reviews and facilitated the review process for students
• Compiled three final reports for the university detailing results

Master Of Arts - Ma, Marketing, Communications And Advertising

Bachelor Of Journalism - Bj, Advertising