Abby Bryan Email & Phone Number

United States

As Chief of Staff to VP, I oversaw sales operations of AT&T Small/Mid-Markets supporting 23.8M customers and $10B in annual revenue, including executive-presentation development, process transformation, performance management, career development, communication strategy, strategic oversight, and overall project management. I also coordinated complex cross-functional activities and collaborated with officers and C-level executives to advance objectives.A few of my key achievements include:▸Managed operating plan, distribution strategy, implementation, and effectiveness reviews, rules of engagement projects, sales activation program, and compensation design and implementation.▸Orchestrated staffing strategy for 280+ employees and 24 supervisors, including hiring, onboarding, employee engagement strategy, team mergers, resource allocation, career development, budget management, and organizational transformation. ▸Made fact-based decisions on behalf of the Vice President and provided management consulting and operational oversight as a trusted advisor and partner.▸Prepared and facilitated executive-level presentations for staff meetings, town halls, and quarterly operations reviews.▸Administered $610K annual recognition and bonus incentive budget.

United States

In this role, I directed marketing strategy supporting $1.01B revenue generated by National Business broadband portfolio, including project management and program development focused on driving efficiencies, revenue growth, and churn reduction. I led sales enablement and marketing efforts by planning and executing sales campaigns and sales incentives with $100K annual budget. A few of my key achievements include:▸Led go-to-market strategy across multiple channels to scale broadband products in the market. ▸Developed comprehensive insights by conducting seller roundtables on local market competition and analyzing product, pricing, promotional, and ROI data. ▸Analyzed data driven results to make decisions on future strategies to scale products in the market.▸Partnered with channel enablement, product, and marcom teams to develop marketing collateral.▸Designed weekly blitz packages and facilitated virtual meetings to drive participation. Analyzed and adjusted campaigns, contests, and incentives to improve effectiveness. ▸Created campaigns comprised of 120K+ quality leads, contributing to $3.6M in new sales revenue annually. ▸Facilitated cross-organizational training sessions with 4K national business sales executives. ▸Prepared executive-level presentations for operational reviews, marketing program launches, and cross-functional partnerships.

United States

As Field Marketing Manager, I designed and managed channel marketing programs and processes focused on channel growth optimization by identifying target prospects, curating lead lists, and analyzing incremental growth to determine campaign effectiveness. A few of my key contributions include:▸Leveraged Chambers of Commerce, Building Owners and Managers Association, Institute of Real Estate Management, and local associations to identify target prospects and generate demand. ▸Advanced sales team objectives by providing training tools, collateral, and strategic partnerships to grow revenue. ▸Introduced competitive offers and developed lead lists for retail, business, and government sales channel blitzes.

United States

In this role, I spearheaded strategic marketing operations by evaluating and prioritizing accounts, deploying and monitoring digital marketing tactics, and training retail partners on Individual Responsibility User (IRU) to drive store traffic and customer experience. A few of my key contributions include:▸Collaborated with segment partners to secure account and human resource contacts for activation of marketing strategies targeting employees.▸Created digital marketing strategy across email, social media, web banners, and digital signage and analyzed click-through rates and IRU gross activation numbers YOY to determine ROI.

United States

As National Account Executive, I oversaw territory activities, including new hire training, fraud audits, team coaching, quick reference document development, equipment ordering, inventory tracking, facilitating conference calls, and sales pipeline generation. Partnered with regional/store managers and external staff to define objectives and create strategic plans for growth. A few of my key contributions include:▸Prepared and facilitated presentations on monthly initiatives and sales performance to align execution with national retailer priorities.▸Developed comprehensive business plans to highlight strengths, opportunities, progress, and solution development to drive and optimize performance results.

United States

In this role I exceeded sales targets and delivered exceptional customer service by leveraging interpersonal skills and consultative selling techniques to offer relevant solutions and resolve complex problems.A few of my key contributions include:▸Exceeded sales goals and recognized as a consistent top performer.▸Investigated billing and service issues with urgency to deescalate customers and build loyalty. ▸Maintained compliance with regulations and company guidelines regarding confidential customer information and proprietary data.