Abby Carter Email & Phone Number

Logan, Utah, United States

Logan, Utah, United States

• Develop a style and voice to guide design decisions for all the brand’s touchpoints, from the webpage, emails, and printed collateral bringing credibility and consistency to the users.
• Create effective marketing campaigns by writing, copyediting, and designing marketing material to reach the right consumer through channels like email, social, and B2B printed collateral.
• Collaborating with a small marketing team to determine which channels to pursue for a variety of initiatives, adapting quickly to results to efficiently achieve organization goals.
• Conduct deep research into emerging ideas to support traditional and SaaS marketing concepts, quickly pivoting as trends change to stay relevant to consumers.
• Manage each phase of marketing content development using popular systems, communicating with a diverse group of people, from outside talent to executives, to deliver robust campaigns that achieve results.

• Create digital advertisements such as Facebook ads, Google Responsive ads, marketing emails, and more to reach new audiences and improve overall ROIs for multiple clients.
• Work in a fast-paced environment with a team of 5 to test new creative strategies based on monthly data reports to improve performance in ad campaigns for each client.
• Consistently maintain over 10 different client brands throughout each advertising touch-point. Building consumer trust through brand consistency to generate solid leads that convert into sales and brand loyalty.

• Plan and create a brand for the new Fresh Wind Endowment Campaign. Connecting potential donors to the Development Office to increase scholarship funding over the next 5 years, encouraging more students to pursue their.
• Design complex printed material, consistent with the Fresh Wind brand, to reach, educate, and inspire potential donors.
• Work with the Development and Communications teams to create the 2021-2022 Annual Report that communicates institutional happenings.
• Support the Communication team with various mailings, web pages, and more to meet institutional needs.

Trotwood, Ohio, United States

• Develop a digital view book, visualizing each program for the enrollment team to better reach and bring in prospective students.
• Design quarterly printed mailings with accompanying social campaigns to reach potential donors and meet institutional fundraising goals.
• Work as part of a small marketing team to serve internal teams and reach potential students and donors.
• Create and maintain web pages in WordPress to convey a consistent brand message while updating events and news.

Dayton, Ohio, United States

• Work as a team of 8 to conduct heuristic, competitive, and social audits to identify shortcomings and assess how to rebuild the user experience for DCC to create a consistency for attendees.
• Sketch, wireframe, and design the DCC site to create an efficient user experience while raising website retention and relevance among users.
• Test and adjust to the create smoothest user experience, based on testing results from 3 different types of users.

Kettering, Ohio, United States

Responsible for working with a team of 22 students to concept, create, and pitch a B2B marketing campaign for Adobe

Louisville, Kentucky Area

Selected as one of 20 students to create and develop an integrated marketing campaign for Wienerschnitzel.We competed with six other colleges in the AAF District Five, placed second place and won Best Digital Strategy. was responsible for writing, some graphic elements, and presenting our concept to the judges.

Bachelor Of Arts - Ba, Design Leadership

Activities and Societies: National Student Advertising Competition, AAFDesign leadership program dives deeper into design concepts, design.

Associate'S Degree, Applied Business In Design

Activities and Societies: National Student Advertising Competition, AAFDesign program includes courses in traditional print/package.