Abby Daniels Email & Phone Number

San Diego, California, United States

Portland, Oregon Metropolitan Area

San Diego, California, United States

Irvine, CA

• Oversaw fund development operations, improving efficiencies and configuring records management systems for maximum productivity and relationship success. Managed portfolio of grantors and individual donors, conducting.
• Led department transition to Salesforce for donor records management system; set up processes and systems for configuration and implementation of Salesforce, working with Salesforce implementation partner. Successfully.
• Led the development and creation of three (3) online fundraising and lead generation campaigns, including a peer-to-peer initiative, per year. Resulted in net increase of $50,000 in online donations each year.
• Revamped department’s marketing materials, including reorganization of web pages related to donor acquisition and recognition, development of a fully digital Annual Report and implementation of online donor nurturing.
• Revamped department’s asset organization filing system and enacted new workflows and processes to ensure maximum efficiency and productivity, and best practices in managing confidential donor information.
• Developed fund development proposal and solicitation materials, including grant proposals, grant reports, sponsorship decks, overview sheets and other promotional collateral.

Pasadena, CA

• Oversaw the fundraising, marketing and communications for small nonprofit serving gifted youth and their families with national and local programs and services. Managed a staff of 2 individuals, working collaboratively.
• Led and executed successful annual fundraiser, raising 110% of the goal. Ran one of organization’s most lucrative silent auctions and “Fund-A-Future” live auction.
• Led and executed successful community engagement event with highest ever attendance and engagement.
• Rebuilt grants program for organization, including the submission of grant proposals and reports. Established pipeline reporting to track and forecast foundation and corporate grants.
• Led and executed year-end annual appeal, including complicated group segmentation for tailoring and customization of direct mail and email requests, which resulted in reaching 128% of annual individual donations goal.

Irvine, CA

Drafted press releases and advised on media strategy.

Irvine, Calif.

• Worked with multiple stakeholders to set and execute strategies to increase lead generation for the sales side of the organization and drive brand visibility and nurture partnerships on the philanthropic side. My.
• Worked with key corporate funding partners to develop public relations goals and objectives and execute plans to raise visibility of partnership through public relations, key education partner outreach and social media.
• Helped develop digital marketing and keyword strategy to better align content development with thought leadership, lead generation and brand visibility goals. Led to clearer content generation and better optimized blog.
• Wrote and organized content for rebranded Math Fair micro-site, resulting in vastly improved navigation and user experience (UX).
• Created communications workflow and wrote email communications for ST Math free trial campaign (audience: educators), resulting in clearly messaged notification system for user and internal staff.
• Helped create user workflow and wrote email communications for ST Math School Grants Program micro-site, which launched first public online request form.

Santa Ana, CA

• Recruited to establish second leadership position within Engagement (formerly Marketing) Department. Primary responsibility was to establish brand and messaging strategy in growing organization; enact processes and.
• Launched rebranded corporate website and managed digital strategy, resulting in 30% growth in website traffic.
• Launched company blog, establishing a consistent weekly/biweekly post schedule. Received edtech industry award in 2015 for blog.
• Executed public relations plan for key corporate partnership, leading to media placements in regional outlets and culminating in 4 press events.
• Built up social media presence by overseeing content team and generating content, resulting in being named one of the top 25 twitter handles to follow in STEM (science, technology, engineering and math) by edudemic.com.
• Managed team of 6 staff, overseeing functions of special events, annual fund development, grants matching program, communications, public relations, brand management, website and social media.

Orange County, California Area

• Joined as second member of fundraising team for then-small nonprofit organization. Within one year I was recognized for exceeding my fundraising goals and leadership skills with a promotion to Director. Accomplishments.
• Chief grant writer for organization, developing boilerplate language (statements of need; program descriptions; value propositions; measurements and outcomes) which served as messaging for the entire company.
• Secured lead $2M grant to launched capital campaign.
• Secured largest corporate grant in six years; maintained lead relationship with donor.
• Established two agency advisory councils to engage community, business and philanthropic leaders in Los Angeles and Orange Counties.

Costa Mesa, CA

Worked with a small team to achieve big things - establishing the talent pipeline needed for top industries in the U.S. Projects included:- Positioning nonprofit on charity platforms to raise visibility of programming- Developing grants strategy and writing grant proposals to corporate funders- Events coordination, including relationship management and.

Orange County, California Area

• Responsibilities included management of major gifts program, coordination of board of directors development activities, setting department budget (revenue of $1.3M), oversight of direct mail efforts and database.
• Developed and implemented major gifts strategy. Introduced increased segmentation of major gifts pool and executed tailored written appeals and proposals to major gift donors and prospects.
• Strategized for and coordinated donor contacts and visits for CEO, senior staff and board members.
• Developed and implemented 3-year Board Development plan. Board participation in fundraising increased 25%.
• Researched and wrote donor communication pieces including quarterly newsletter, direct mail solicitations, major gift proposal solicitations, private foundation proposals and applications.
• Coordinated agency’s two annual events: 2003 Annual Event realized a 40% increase in sponsorship and 2004 Ball and auction netted the most in event’s seven-year history.

Greater Chicago Area

• Accomplishments include:
• Developed strategies for cultivation and solicitation of major gift ($1,000+) donors and prospects.
• Coordinated mid and final-phase fundraising efforts of $3.3 million capital campaign.
• Developed board fundraising plan, resulting in 10% and 25% yearly increases in board giving. Board-generated event income increased nearly 50%.
• Coordinated agency’s largest fundraiser: attendance increased from 600 to 800, and income increased by 25%.
• Solicited corporate sponsors for annual fundraising event, resulting in a 60% increase in sponsorship revenue.

Greater Chicago Area

Capital Campaign management, events coordination, donor records coordination.

Greater Chicago Area

Donor records coordination, events coordination, donor prospect research.

Bachelor Of Arts (Ba), Sociology, 3.3/4.0

Activities and Societies: Alpha Chi Omega, Varsity VolleyballI pursued a well-rounded liberal arts degree, majoring in Sociology, a field.

Study Abroad Program Through University Of Pennsylvania

I studied abroad for a semester at this international university in Belgium. Courses included Introductory Flemish; European Art History.

High School Diploma

Activities and Societies: Volleyball, Yearbook Staff