Abby Davis Email and Phone Number

- Collaborated with the Chief Executive and Director of Programmes to create a three-phase marketing strategy aligned with the charity's 2020-23 strategy and new learning and development offer.- Project-led the addition of ecommerce functionality, integration with a new Learner Management System and increased security across our website.- Sourced and implemented a company-wide CRM tool and grew contacts in our mailing list by 525%.- Managed the company LinkedIn, Twitter and Facebook presence, creating and scheduling multimedia content and growing audiences across each channel.- Delivered successful paid advertising and social media campaigns across a range of channels and publications.- Worked with the Head of Innovation & Learning on lead-generation projects, including developing, managing and promoting an online professional community, and planning, designing and circulating free teaching resources.- Collaborated with partner organisations and charities on national campaigns including National Writing Day, World Book Day and Future of Literacy.

- Project-led on a crucial website redevelopment project to improve user experience and page speed. This included liaising with web developers, designing pages and refining web contentWithin three months overall website visitors increased by 49%, new visitors increased by 57% and webpage views increased by 46%- Delivering a range of paid social media and Google Adword campaigns, securing a charity Google Grant for the company, and reporting on Google Analytics - Overhauling social media content and creating a cohesive and manageable content plan for Twitter, Facebook and LinkedIn- Managing the creation and editing of all blog content, and implementing a simple template to help stakeholders contribute to the workstream- Collating, editing and designing high-quality digital collateral, including teaching resources and marketing brochures- Creating resources and managing a responsive digital campaign for home-learning resources at the start of the Covid-19 lockdown

Marketing and Communications Officer in The Challenge's Staffing department, responsibilities included:- Project-managing the design and delivery of a new website for advertising NCS seasonal roles, liaising with a range of external & internal stakeholders (ncs.the-challenge.org/jobs)- Negotiating and account managing packages & contracts with a number of advertising and social media companies, and creating a strategic advertising plan and budget breakdown for our 2019 seasonal staff recruitment- Developing and delivering our digital advertising and social media strategies, in particular using Facebook Ad Manager, Adwords, and a number of online advertising accounts..- Designed and commissioned print marketing materials, email & social media campaigns, and advertising package features, ensuring our branding stayed recognisable and cohesive across all projects, and tying in with the new jobs site.- Managing our advertising & print budgets (over £150,000 combined), ensuring that both budgets are optimised and used responsibly

- Responsible for strategic planning and execution of mass communications to a mailing list of over 12,000 staff (written & digital)- Developed and maintained our Staffing Application Website, copy-writing & editing content, managing several stakeholders, ensuring a smooth and user-friendly customer journey- Designed content and created briefs for a range of printed and digital marketing materials, including the creation of multiple promotional videos- Liaised with designers, printers & a production crew, and worked with internal stakeholders to manage a consistent stock of marketing materials

- Assisted in the planning and execution of a large number of staffing training events, including researching & liaising with venues and collating attendance registers- Wrote and edited copy for external communications (email and website copy, printed marketing materials)- Managed relationships with printing partners and internal stakeholders to ensure a consistent stock of printed marketing materialsProvided administrative support for entire department; covering a general phone line and email inbox